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  • Monday, Oct 16th
    9:45 AM – 10:30 AM  
    Creating an Audience-Focused Content Strategy for SEO Growth
    Location: Marquis Ballroom 4
    Presenter: Alli Berry – The Arena Group
    Digital Marketing
  • Monday, Oct 16th
    1:15 PM – 2:00 PM  
    Unlocking Success: Advanced Lead Qualification Strategies for Innovation and Personalization
    Location: Marquis Ballroom 4
    Presenter: Sam Tomlinson – Warschawski
    Digital Marketing
  • Monday, Oct 16th
    3:15 PM – 4:15 PM  
    Use a Media Landscape Analysis to Create High Impact for Successful Lead Generation
    Location: Marquis Ballroom 4
    Presenter: Michael Brito – Zeno Group
    Digital Marketing
  • Tuesday, Oct 17th
    9:45 AM – 10:30 AM  
    ED Talks: Digital Marketing
    Location: Marquis Ballroom 6-8
    Presenter: Joe Van Kampen – CITIZEN
    Presenter: Kara Schwandner – Orchard Senior Marketing
    Presenter: Larry Williams – Dreamscape Marketing
    Presenter: Mark Ham – G5
    Presenter: Katie Beaver – Creating Results
    Presenter: Rachel Keller – Serviam
    Digital Marketing
  • Tuesday, Oct 17th
    11:00 AM – 1:00 PM  
    The Modern Lead Generation Playbook
    Location: Marquis Ballroom 4
    Presenter: Sam Tomlinson – Warschawski
    Presenter: Carson Denbow – Warschawski
    Digital Marketing
  • Tuesday, Oct 17th
    2:30 PM – 3:15 PM  
    Leveraging AI-Driven Voice Marketing to Engage Senior and Adult Child Consumers: Creating a Competitive Leg-up
    Location: Marquis Ballroom 4
    Presenter: Susan Westwater – Pragmatic Digital
    Presenter: Scot Westwater – Pragmatic Digital
    Digital Marketing
  • Tuesday, Oct 17th
    4:15 PM – 5:00 PM  
    Local SEO Unleashed: Mastering Optimization and Navigating Google's Latest Updates for Business Listings
    Location: Marquis Ballroom 4
    Presenter: Greg Gifford – SearchLab Digital
    Digital Marketing
  • Wednesday, Oct 18th
    9:45 AM – 10:30 AM  
    Applying Audience Science to Increase Marketing Performance
    Location: Marquis Ballroom 4
    Presenter: Allison Olson – Amsive Digital
    Presenter: Natasha Drake – Amsive Digital
    Digital Marketing
  • Wednesday, Oct 18th
    11:00 AM – 11:45 AM  
    What’s All the Hype About AI? A Deep Dive into the Intersection of Senior Living and Artificial Intelligence
    Location: Marquis Ballroom 4
    Presenter: Kyle Gardner – NIC MAP Vision
    Digital Marketing
  • Wednesday, Oct 18th
    12:00 PM – 12:45 PM  
    Tailoring YouTube Advertising for Senior Care Success: Targeting, Creativity, and Analytics
    Location: Marquis Ballroom 4
    Presenter: Cory L. Henke – Variable Media
    Digital Marketing