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  • Monday, Oct 16th
    9:45 AM – 10:30 AM  
    Why People Do What They Do—And How to Get Them to Do What You Want
    Location: Marquis Ballroom 1-3
    Presenter: Nancy Harhut – HBT Marketing
    Marketing Strategy and Management
  • Monday, Oct 16th
    10:45 AM – 11:30 AM  
    Looking at your Traditional Media Lens with a Digital Eye
    Location: Marquis Ballroom 1-3
    Presenter: Charlie DeNatale – Healthcare Success
    Marketing Strategy and Management
  • Monday, Oct 16th
    1:15 PM – 2:00 PM  
    Content that Converts: How to Use Social Media for More Leads and Sales
    Location: Marquis Ballroom 1-3
    Presenter: Brooke Sellas – B Squared Media
    Marketing Strategy and Management
  • Monday, Oct 16th
    3:15 PM – 4:15 PM  
    Why Earned Insights Are Crucial to Gaining the Trust of Consumers
    Location: Marquis Ballroom 1-3
    Presenter: Tony Zambito – TonyZambito.com
    Marketing Strategy and Management
  • Tuesday, Oct 17th
    11:00 AM – 1:00 PM  
    As the World Has Turned: Branding for The Bold & The Beautiful
    Location: Marquis Ballroom 1-3
    Presenter: Melissa Brown – Touchstone Communities
    Presenter: Tish Ellisor – Touchstone Communities
    Marketing Strategy and Management
  • Tuesday, Oct 17th
    11:00 AM – 1:00 PM  
    Conversational Leadership - Leader as Coach
    Location: Marquis Ballroom 6-8
    Presenter: Daniel Stillman – The conversation factory
    Marketing Strategy and Management
  • Tuesday, Oct 17th
    4:15 PM – 5:00 PM  
    Mastering Professional Referrals in Senior Care: Leveraging LinkedIn and Digital Channels
    Location: Marquis Ballroom 1-3
    Presenter: Kent Lewis, School of Hard Knocks – pdxMindShare
    Marketing Strategy and Management
  • Wednesday, Oct 18th
    9:45 AM – 10:30 AM  
    Ending Data Theater: Measurements for CEO's to Justify Marketing Budgets, Not Vanity
    Location: Marquis Ballroom 5
    Presenter: Aaron Templer – Three Over Four
    Marketing Strategy and Management
  • Wednesday, Oct 18th
    9:45 AM – 10:30 AM  
    To Display or Not to Display: The Pros and Cons of Posting Senior Housing Pricing on Your Website
    Location: Marquis Ballroom 1-3
    Moderator: Christy Van Der Westhuizen – Legend Senior Living
    Panelist: Kelly Schwennesen – SilverPoint Senior Living
    Panelist: Justin Yee – The Aspendwood Company
    Panelist: Dana Smith – Lifespace Communities
    Marketing Strategy and Management
  • Wednesday, Oct 18th
    11:00 AM – 11:45 AM  
    How to Measure SEO Performance in 2024 (And Why it's Hard)
    Location: Marquis Ballroom 1-3
    Presenter: Catfish Comstock – BOL Agency
    Marketing Strategy and Management
  • Wednesday, Oct 18th
    12:00 PM – 12:45 PM  
    Unlock the Secrets of Active Adult Engagement: Converting 55+ Consumers into Valuable Leads
    Location: Marquis Ballroom 1-3
    Speaker: Samantha Prinster, MHA, MA – Allegro Senior Living
    Marketing Strategy and Management