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  • Monday, Oct 16th
    1:15 PM – 2:00 PM  
    Building Trust for Maximum ROI: Lessons From the Field on Earning and Maintaining Trust
    Location: Marquis Ballroom 6-8
    Moderator: Evan Friedkin – Roobrik
    Presenter: Simi Brady – Life Care Services
    Presenter: Mike Thompson – Brightview Senior Living
    Marketing Strategy and Management Case Study
  • Tuesday, Oct 17th
    4:15 PM – 5:00 PM  
    How to Create Personalized Content & User Experience using AI and Data
    Location: Marquis Ballroom 6-8
    Moderator: Sean Leonard – ActiveDEMAND
    Presenter: Dylan Pattenaude – Covenant Retirement Communities
    Marketing Strategy and Management Case Study
  • Wednesday, Oct 18th
    9:45 AM – 10:30 AM  
    Unveiling the Power of Reputation Management for Senior Living and Skilled Nursing in the Digital Age
    Location: Cataluna
    Moderator: Kerstin Young – Reputation
    Presenter: Francis Banks, BA – Providence Administrative Consulting Services
    Presenter: Katie Leonard – Oakmont Senior Living
    Presenter: Mary Cate Spires – The Arbor Company
    Presenter: Emily Brown – Empres Healthcare Management, LLC
    Presenter: Kayla Nelms – Cedarhurst Living
    Marketing Strategy and Management Case Study