Skip to main content
Toggle navigation
Login
Search
Home
Home
Type here to filter the list
Content
Tuesday, Oct 17th
9:45 AM – 10:30 AM
ED Talks: Content
Location: Cataluna
Presenter:
Ashley Alpert
– ndm
Presenter:
Katharine Ross
– SeniorsGuide.com
Presenter:
Christie Freeze
– Covideo
Presenter:
Greg Hill
– Strategic Digital Systems
Presenter:
Stephen Anderson
– Seniorly
Content
CRM and Marketing Automation
Tuesday, Oct 17th
9:45 AM – 10:30 AM
ED Talks: CRM and Marketing Automation
Location: Marquis Ballroom 4
Presenter:
Sean Leonard
– ActiveDEMAND
Presenter:
Teddy Helfrich
– WelcomeHome Software
Presenter:
Jared Hancock
– Senior Sign
Presenter:
Jonathan Blackburn
– Aline
Presenter:
Candace Seidle
– Yardi
Presenter:
Jennifer Spencer
– Smartbug Media
CRM and Marketing Automation
Differentiation
Tuesday, Oct 17th
9:45 AM – 10:30 AM
ED Talks: Differentiation
Location: Marquis Ballroom 5
Presenter:
Lisa Burns
– LivNow Relocation
Presenter:
Seth Lawson
– Threshold 360
Presenter:
Craig Johnson
– Opiniion, Inc.
Presenter:
Erez Cohen
– August Health
Presenter:
Ben Fairless
– Accushield
Presenter:
Sarah Sheridan
– Smart Girl Digital
Differentiation
Digital Marketing
Monday, Oct 16th
9:45 AM – 10:30 AM
Creating an Audience-Focused Content Strategy for SEO Growth
Location: Marquis Ballroom 4
Presenter:
Alli Berry
– The Arena Group
Digital Marketing
Monday, Oct 16th
1:15 PM – 2:00 PM
Unlocking Success: Advanced Lead Qualification Strategies for Innovation and Personalization
Location: Marquis Ballroom 4
Presenter:
Sam Tomlinson
– Warschawski
Digital Marketing
Monday, Oct 16th
3:15 PM – 4:15 PM
Use a Media Landscape Analysis to Create High Impact for Successful Lead Generation
Location: Marquis Ballroom 4
Presenter:
Michael Brito
– Zeno Group
Digital Marketing
Tuesday, Oct 17th
9:45 AM – 10:30 AM
ED Talks: Digital Marketing
Location: Marquis Ballroom 6-8
Presenter:
Joe Van Kampen
– CITIZEN
Presenter:
Kara Schwandner
– Orchard Senior Marketing
Presenter:
Larry Williams
– Dreamscape Marketing
Presenter:
Mark Ham
– G5
Presenter:
Katie Beaver
– Creating Results
Presenter:
Rachel Keller
– Serviam
Digital Marketing
Tuesday, Oct 17th
11:00 AM – 1:00 PM
The Modern Lead Generation Playbook
Location: Marquis Ballroom 4
Presenter:
Sam Tomlinson
– Warschawski
Presenter:
Carson Denbow
– Warschawski
Digital Marketing
Tuesday, Oct 17th
2:30 PM – 3:15 PM
Leveraging AI-Driven Voice Marketing to Engage Senior and Adult Child Consumers: Creating a Competitive Leg-up
Location: Marquis Ballroom 4
Presenter:
Susan Westwater
– Pragmatic Digital
Presenter:
Scot Westwater
– Pragmatic Digital
Digital Marketing
Tuesday, Oct 17th
4:15 PM – 5:00 PM
Local SEO Unleashed: Mastering Optimization and Navigating Google's Latest Updates for Business Listings
Location: Marquis Ballroom 4
Presenter:
Greg Gifford
– SearchLab Digital
Digital Marketing
Wednesday, Oct 18th
9:45 AM – 10:30 AM
Applying Audience Science to Increase Marketing Performance
Location: Marquis Ballroom 4
Presenter:
Allison Olson
– Amsive Digital
Presenter:
Natasha Drake
– Amsive Digital
Digital Marketing
Wednesday, Oct 18th
11:00 AM – 11:45 AM
What’s All the Hype About AI? A Deep Dive into the Intersection of Senior Living and Artificial Intelligence
Location: Marquis Ballroom 4
Presenter:
Kyle Gardner
– NIC MAP Vision
Digital Marketing
Wednesday, Oct 18th
12:00 PM – 12:45 PM
Tailoring YouTube Advertising for Senior Care Success: Targeting, Creativity, and Analytics
Location: Marquis Ballroom 4
Presenter:
Cory L. Henke
– Variable Media
Digital Marketing
Digital Marketing Case Study
Monday, Oct 16th
9:45 AM – 10:30 AM
Does Your Website Have What It Takes to Convert Leads to Move-Ins?
Location: Marquis Ballroom 6-8
Moderator:
Mark Ham
– G5
Presenter:
Gary Fernandez
– Trustwell Living, LLC
Presenter:
Eric Varin
– The Aspenwood Company
Presenter:
Sidarany Phillips
– Clearwater Living
Digital Marketing Case Study
Tuesday, Oct 17th
2:30 PM – 3:15 PM
Panel Discussion: AI, Large Language Models (e.g., ChatGPT) for Lead Quality, Generation, and Team Productivity
Location: Marquis Ballroom 6-8
Presenter:
Emily Tucker
– Trilogy
Presenter:
Amy Elliott
– Life Care Services
Presenter:
Wes Fuller
– FURTHER
Presenter:
James Johnson
– Further
Digital Marketing Case Study
Wednesday, Oct 18th
11:00 AM – 11:45 AM
How Digital Marketers Can Show ROI by Supporting Their Sales Teams
Location: Marquis Ballroom 6-8
Moderator:
Katie Beaver
– Creating Results
Presenter:
Elizabeth Fandel
– FellowshipLife
Digital Marketing Case Study
Keynote
Monday, Oct 16th
4:30 PM – 5:30 PM
Unscripted. What Seniors and Adult Children are Really Thinking at Time of Need.
Location: Valencia Ballroom
Keynote Speaker:
Matt Paxton
– Legacy List with Matt Paxton
Keynote
Tuesday, Oct 17th
8:30 AM – 9:30 AM
Purpose-Based Leadership: Inspiring Success and Fulfillment
Location: Valencia Ballroom
Presenter:
Beverly Jackson
– Zillow
Keynote
Wednesday, Oct 18th
8:30 AM – 9:30 AM
A Conversation With the Adult Child About Their Senior Living Buyer Journey
Location: Valencia Ballroom
Moderator:
Jamison J. Gosselin, MBA
– Jamison Marketing LLC
Keynote
Marketing Management Leadership Case Study
Wednesday, Oct 18th
12:00 PM – 12:45 PM
Unlocking the Six Steps to Increased Productivity & Outcomes
Location: Marquis Ballroom 5
Presenter:
Lacy Jungman
– OneDay
Marketing Management Leadership Case Study
Marketing Strategy and Management
Monday, Oct 16th
9:45 AM – 10:30 AM
Why People Do What They Do—And How to Get Them to Do What You Want
Location: Marquis Ballroom 1-3
Presenter:
Nancy Harhut
– HBT Marketing
Marketing Strategy and Management
Monday, Oct 16th
10:45 AM – 11:30 AM
Looking at your Traditional Media Lens with a Digital Eye
Location: Marquis Ballroom 1-3
Presenter:
Charlie DeNatale
– Healthcare Success
Marketing Strategy and Management
Monday, Oct 16th
1:15 PM – 2:00 PM
Content that Converts: How to Use Social Media for More Leads and Sales
Location: Marquis Ballroom 1-3
Presenter:
Brooke Sellas
– B Squared Media
Marketing Strategy and Management
Monday, Oct 16th
3:15 PM – 4:15 PM
Why Earned Insights Are Crucial to Gaining the Trust of Consumers
Location: Marquis Ballroom 1-3
Presenter:
Tony Zambito
– TonyZambito.com
Marketing Strategy and Management
Tuesday, Oct 17th
11:00 AM – 1:00 PM
As the World Has Turned: Branding for The Bold & The Beautiful
Location: Marquis Ballroom 1-3
Presenter:
Melissa Brown
– Touchstone Communities
Presenter:
Tish Ellisor
– Touchstone Communities
Marketing Strategy and Management
Tuesday, Oct 17th
11:00 AM – 1:00 PM
Conversational Leadership - Leader as Coach
Location: Marquis Ballroom 6-8
Presenter:
Daniel Stillman
– The conversation factory
Marketing Strategy and Management
Tuesday, Oct 17th
4:15 PM – 5:00 PM
Mastering Professional Referrals in Senior Care: Leveraging LinkedIn and Digital Channels
Location: Marquis Ballroom 1-3
Presenter:
Kent Lewis, School of Hard Knocks
– pdxMindShare
Marketing Strategy and Management
Wednesday, Oct 18th
9:45 AM – 10:30 AM
Ending Data Theater: Measurements for CEO's to Justify Marketing Budgets, Not Vanity
Location: Marquis Ballroom 5
Presenter:
Aaron Templer
– Three Over Four
Marketing Strategy and Management
Wednesday, Oct 18th
9:45 AM – 10:30 AM
To Display or Not to Display: The Pros and Cons of Posting Senior Housing Pricing on Your Website
Location: Marquis Ballroom 1-3
Moderator:
Christy Van Der Westhuizen
– Legend Senior Living
Panelist:
Kelly Schwennesen
– SilverPoint Senior Living
Panelist:
Justin Yee
– The Aspendwood Company
Panelist:
Dana Smith
– Lifespace Communities
Marketing Strategy and Management
Wednesday, Oct 18th
11:00 AM – 11:45 AM
How to Measure SEO Performance in 2024 (And Why it's Hard)
Location: Marquis Ballroom 1-3
Presenter:
Catfish Comstock
– BOL Agency
Marketing Strategy and Management
Wednesday, Oct 18th
12:00 PM – 12:45 PM
Unlock the Secrets of Active Adult Engagement: Converting 55+ Consumers into Valuable Leads
Location: Marquis Ballroom 1-3
Speaker:
Samantha Prinster, MHA, MA
– Allegro Senior Living
Marketing Strategy and Management
Marketing Strategy and Management Case Study
Monday, Oct 16th
1:15 PM – 2:00 PM
Building Trust for Maximum ROI: Lessons From the Field on Earning and Maintaining Trust
Location: Marquis Ballroom 6-8
Moderator:
Evan Friedkin
– Roobrik
Presenter:
Simi Brady
– Life Care Services
Presenter:
Mike Thompson
– Brightview Senior Living
Marketing Strategy and Management Case Study
Tuesday, Oct 17th
4:15 PM – 5:00 PM
How to Create Personalized Content & User Experience using AI and Data
Location: Marquis Ballroom 6-8
Moderator:
Sean Leonard
– ActiveDEMAND
Presenter:
Dylan Pattenaude
– Covenant Retirement Communities
Marketing Strategy and Management Case Study
Wednesday, Oct 18th
9:45 AM – 10:30 AM
Unveiling the Power of Reputation Management for Senior Living and Skilled Nursing in the Digital Age
Location: Cataluna
Moderator:
Kerstin Young
– Reputation
Presenter:
Francis Banks, BA
– Providence Administrative Consulting Services
Presenter:
Katie Leonard
– Oakmont Senior Living
Presenter:
Mary Cate Spires
– The Arbor Company
Presenter:
Emily Brown
– Empres Healthcare Management, LLC
Presenter:
Kayla Nelms
– Cedarhurst Living
Marketing Strategy and Management Case Study
Networking
Monday, Oct 16th
11:30 AM – 1:15 PM
Lunch on Your Own
Networking
Monday, Oct 16th
2:00 PM – 3:00 PM
Networking Break
Location: Marquis Foyer/Grand Ballroom C
Networking
Monday, Oct 16th
5:30 PM – 6:30 PM
Welcome Reception SMASH Bash
Location: Valencia Terrace
Networking
Tuesday, Oct 17th
6:00 AM – 7:00 AM
SMASH Dash Morning Run
Networking
Tuesday, Oct 17th
10:30 AM – 11:00 AM
Networking Break
Location: Marquis Foyer/Grand Ballroom C
Networking
Tuesday, Oct 17th
1:15 PM – 2:30 PM
Luncheon & Roundtable Discussions
Location: Valencia Terrace
Networking
Tuesday, Oct 17th
3:15 PM – 4:15 PM
Networking Break
Location: Marquis Foyer/Grand Ballroom C
Networking
Tuesday, Oct 17th
5:15 PM – 7:00 PM
Cocktail Connections
Networking
Wednesday, Oct 18th
10:30 AM – 11:00 AM
Networking Break
Location: Marquis Foyer/Grand Ballroom C
Networking
Post Acute Sales and Marketing Strategy
Monday, Oct 16th
10:45 AM – 11:30 AM
Sales Leaders in Post-Acute: Develop, Elevate, and Retain the Best Team
Location: Cataluna
Presenter:
Mitzi Kent, RN, BSN
– Barlow McCarthy
Post Acute Sales and Marketing Strategy
Monday, Oct 16th
1:15 PM – 2:00 PM
Leveraging LinkedIn Sales Navigator for Professional Referral Selling
Location: Cataluna
Presenter:
Anita Nielsen, MBA
– LDK Advisory Services
Post Acute Sales and Marketing Strategy
Monday, Oct 16th
3:15 PM – 4:15 PM
Cultivating Success: Empowering the 'Silent Searcher' to Elevate Your Admissions Game
Location: Cataluna
Presenter:
Kim Kilday
– EveryAge
Post Acute Sales and Marketing Strategy
Tuesday, Oct 17th
11:00 AM – 1:00 PM
Engaging Physicians in your Post Acute Referrals. Does your Strategy need a “Check up”?
Location: Cataluna
Presenter:
Timothy Hodges
– Honor Aging
Presenter:
Dhimant Balar, D.O.
– Princeton Brain, Spine & Sports Medicine
Post Acute Sales and Marketing Strategy
Tuesday, Oct 17th
2:30 PM – 3:15 PM
Business Development Through a "Consumer Culture Focused" Healthcare Model
Location: Cataluna
Presenter:
Jennifer Levy, LNHA, LSW, MSW, CDP
– J Levy Associates LLC
Post Acute Sales and Marketing Strategy
Tuesday, Oct 17th
4:15 PM – 5:00 PM
How to Leverage Clinical Data to Drive Referrals and Increase Census
Location: Cataluna
Presenter:
Hal Price, Ph.D.
– Aegis Therapies
Presenter:
Melissa Brown
– Touchstone Communities
Post Acute Sales and Marketing Strategy
Wednesday, Oct 18th
11:00 AM – 11:45 AM
Unlocking Success: Leveraging Long Stay Residents to Boost Short Stay Occupancy
Location: Cataluna
Presenter:
Amy Kaszak
– Curana Health
Post Acute Sales and Marketing Strategy
Post-Acute and Senior Living Management Case Study
Wednesday, Oct 18th
12:00 PM – 12:45 PM
Selling Wellness, Embracing Change: How the Value-Based Care Health Model can be a Game-changer for your Sales and Marketing Teams
Location: Marquis Ballroom 6-8
Moderator:
Kelly Keefe
– Serviam Care Network
Presenter:
Amy Kaszak
– Curana Health
Presenter:
Jessi Weldon
– Primrose Retirement Communities, LLC
Presenter:
Amy Silva-Magalhaes
– Ultimate Care Assisted Living Management
Post-Acute and Senior Living Management Case Study
Sales Performance
Tuesday, Oct 17th
9:45 AM – 10:30 AM
ED Talks: Sales Performance
Location: Marquis Ballroom 1-3
Presenter:
Bobby Youngs
– Canopy Ad Company, LLC
Presenter:
Bruce Wedderburn
– Integrity Solutions LLC
Presenter:
Reed Davis
– Aline
Presenter:
Julie Podewitz
– Grow Your Occupancy
Presenter:
Kevin O'Connor
– Eldermark
Presenter:
Marc Tumminello
– HeartLegacy
Sales Performance
Sales Strategy and Management
Monday, Oct 16th
9:45 AM – 10:30 AM
Building the Modern Sales Organization from KPI's to ROI. What Matters Most and How to Shift.
Location: Marquis Ballroom 5
Presenter:
Michelle Seger, EMBA
– SalesGlobe
Sales Strategy and Management
Monday, Oct 16th
10:45 AM – 11:30 AM
Sales Teams "Are" the Differentiator: Orchestrating the Ultimate Customer Experience
Location: Marquis Ballroom 5
Presenter:
Kelly Singleton Myers
– KJB Sales Consultants
Presenter:
Jessica Phaup
– KJB Sales Consultants
Sales Strategy and Management
Monday, Oct 16th
10:45 AM – 11:30 AM
Unlocking the Power of Healthy Aging: Elevating Occupancy through Lifestyle, Engagement, and Community
Location: Marquis Ballroom 4
Moderator:
Michelle Glass, BA, LNHA
– Bethesda Health Group
Panelist:
Harris Ader
– Senior Dining Association
Panelist:
Alisa Tagg
– National Association of Activity Professionals
Panelist:
Lisa Meyer, MBA, PT
– EmpowerMe Wellness
Sales Strategy and Management
Monday, Oct 16th
1:15 PM – 2:00 PM
Developing an Internal Sales Training Road Map to Success!
Location: Marquis Ballroom 5
Presenter:
Michael Marlow
– Watercrest Senior Living Group
Sales Strategy and Management
Monday, Oct 16th
3:15 PM – 4:15 PM
The 5 Pricing Fundamentals for Maximizing Revenue
Location: Marquis Ballroom 5
Presenter:
Nina Cohn, MBA
– Senior Housing Advisors, LLC
Sales Strategy and Management
Tuesday, Oct 17th
11:00 AM – 1:00 PM
Designing an Annual Sales Strategy : When Your Sales Strategy is Changing at the Speed of Sound
Location: Marquis Ballroom 5
Presenter:
Brian Cusack
– PartnerOcean LLC
Sales Strategy and Management
Tuesday, Oct 17th
2:30 PM – 3:15 PM
How Can Marketing Enable, Equip and Empower Sales for Better Lead Connection and Closing
Location: Marquis Ballroom 5
Presenter:
Carlos Hidalgo
– Digital Exhaust
Sales Strategy and Management
Tuesday, Oct 17th
4:15 PM – 5:00 PM
Accelerating Sales & Marketing Analytics at LCS
Location: Marquis Ballroom 5
Presenter:
Rick Westermann
– LCS Corporation
Presenter:
Joel Rosenberg
– LCS
Sales Strategy and Management
Wednesday, Oct 18th
11:00 AM – 11:45 AM
Finding Meaning in Metrics: A Practical Guide for Sales Teams
Location: Marquis Ballroom 5
Presenter:
Mary Jane Fitts, CASP
– Greystone
Presenter:
Matthew McMahan
– Greystone
Sales Strategy and Management
Sales Strategy and Management Case Study
Monday, Oct 16th
10:45 AM – 11:30 AM
Selling the Opus Approach to the Forgotten Middle Market
Location: Marquis Ballroom 6-8
Presenter:
Hoyle Koontz
– The Vectre
Presenter:
Suzanne Allen
– BlueFingerprint
Presenter:
Sharon Brooks
– 2Life Communities
Presenter:
Lauren Hathaway
– 2Life Communities
Sales Strategy and Management Case Study
Monday, Oct 16th
3:15 PM – 4:15 PM
Unlock Efficiency in the Sales Process and Drive ROI using Marketing, Demographic and Sales Activity Data
Location: Marquis Ballroom 6-8
Moderator:
John Lariccia
– WelcomeHome
Moderator:
Maggie Seybold
– WelcomeHome
Presenter:
Kelley Skarp
– The Arbor Company
Presenter:
Amy Purcell
– Juniper Communities
Sales Strategy and Management Case Study
Wednesday, Oct 18th
9:45 AM – 10:30 AM
Four Metrics for Pipeline Management and Performance Development in a Sales Team. The Pirate’s List (ARRR)
Location: Marquis Ballroom 6-8
Moderator:
John Greaves
– Next Step Sales Management
Sales Strategy and Management Case Study
