Full Schedule

Home
Full Schedule

All Days
Mon, Oct 16
Tue, Oct 17
Wed, Oct 18

Full Schedule

Type here to filter the list

Monday, October 16, 2023
8:00 AM – 8:30 AM
Welcome Orientation for First Time SMASH Participants

8:00 AM – 8:30 AM

Welcome Orientation for First Time SMASH Participants

Location: Grand Ballroom E

8:45 AM – 9:30 AM
Birds of a Feather (Provider Only)

8:45 AM – 9:30 AM

Birds of Feather (Provider Only)

Location: Grand Ballroom A/B

9:45 AM – 10:30 AM
Educational Sessions
Expand To View All Available Sessions

9:45 AM – 10:30 AM

Building the Modern Sales Organization from KPI's to ROI. What Matters Most and How to Shift.

Location: Marquis Ballroom 5

Presenter: Michelle Seger, EMBA – SalesGlobe

Sales Strategy and Management

9:45 AM – 10:30 AM

Creating an Audience-Focused Content Strategy for SEO Growth

Location: Marquis Ballroom 4

Presenter: Alli Berry – The Arena Group

Digital Marketing

9:45 AM – 10:30 AM

Does Your Website Have What It Takes to Convert Leads to Move-Ins?

Location: Marquis Ballroom 6-8

Moderator: Mark Ham – G5

Presenter: Gary Fernandez – Trustwell Living, LLC

Presenter: Eric Varin – The Aspenwood Company

Presenter: Sidarany Phillips – Clearwater Living

Digital Marketing Case Study

9:45 AM – 10:30 AM

HIPAA and FTC Marketing Compliance - What you need to know NOW!

Location: Cataluna

Speaker: Jenny Bristow – Hedy & Hopp

9:45 AM – 10:30 AM

Why People Do What They Do—And How to Get Them to Do What You Want

Location: Marquis Ballroom 1-3

Presenter: Nancy Harhut – HBT Marketing

Marketing Strategy and Management

10:45 AM – 11:30 AM
Educational Sessions
Expand To View All Available Sessions

10:45 AM – 11:30 AM

Looking at your Traditional Media Lens with a Digital Eye

Location: Marquis Ballroom 1-3

Presenter: Charlie DeNatale – Healthcare Success

Marketing Strategy and Management

10:45 AM – 11:30 AM

Sales Leaders in Post-Acute: Develop, Elevate, and Retain the Best Team

Location: Cataluna

Presenter: Mitzi Kent, RN, BSN – Barlow McCarthy

Post Acute Sales and Marketing Strategy

10:45 AM – 11:30 AM

Sales Teams "Are" the Differentiator: Orchestrating the Ultimate Customer Experience

Location: Marquis Ballroom 5

Presenter: Kelly Singleton Myers – KJB Sales Consultants

Presenter: Jessica Phaup – KJB Sales Consultants

Sales Strategy and Management

10:45 AM – 11:30 AM

Selling the Opus Approach to the Forgotten Middle Market

Location: Marquis Ballroom 6-8

Presenter: Hoyle Koontz – The Vectre

Presenter: Suzanne Allen – BlueFingerprint

Presenter: Sharon Brooks – 2Life Communities

Presenter: Lauren Hathaway – 2Life Communities

Sales Strategy and Management Case Study

10:45 AM – 11:30 AM

Unlocking the Power of Healthy Aging: Elevating Occupancy through Lifestyle, Engagement, and Community

Location: Marquis Ballroom 4

Moderator: Michelle Glass, BA, LNHA – Bethesda Health Group

Panelist: Harris Ader – Senior Dining Association

Panelist: Alisa Tagg – National Association of Activity Professionals

Panelist: Lisa Meyer, MBA, PT – EmpowerMe Wellness

Sales Strategy and Management

11:30 AM – 1:15 PM
Lunch and Roundtables

11:30 AM – 1:15 PM

Lunch on Your Own

Networking

1:15 PM – 2:00 PM
Educational Sessions
Expand To View All Available Sessions

1:15 PM – 2:00 PM

Building Trust for Maximum ROI: Lessons From the Field on Earning and Maintaining Trust

Location: Marquis Ballroom 6-8

Moderator: Evan Friedkin – Roobrik

Presenter: Simi Brady – Life Care Services

Presenter: Mike Thompson – Brightview Senior Living

Marketing Strategy and Management Case Study

1:15 PM – 2:00 PM

Content that Converts: How to Use Social Media for More Leads and Sales

Location: Marquis Ballroom 1-3

Presenter: Brooke Sellas – B Squared Media

Marketing Strategy and Management

1:15 PM – 2:00 PM

Developing an Internal Sales Training Road Map to Success!

Location: Marquis Ballroom 5

Presenter: Michael Marlow – Watercrest Senior Living Group

Sales Strategy and Management

1:15 PM – 2:00 PM

Leveraging LinkedIn Sales Navigator for Professional Referral Selling

Location: Cataluna

Presenter: Anita Nielsen, MBA – LDK Advisory Services

Post Acute Sales and Marketing Strategy

1:15 PM – 2:00 PM

Unlocking Success: Advanced Lead Qualification Strategies for Innovation and Personalization

Location: Marquis Ballroom 4

Presenter: Sam Tomlinson – Warschawski

Digital Marketing

2:00 PM – 3:00 PM
Networking Break

2:00 PM – 3:00 PM

Networking Break

Location: Marquis Foyer/Grand Ballroom C

Networking

3:15 PM – 4:15 PM
Labs
Expand To View All Available Labs

3:15 PM – 4:15 PM

Cultivating Success: Empowering the 'Silent Searcher' to Elevate Your Admissions Game

Location: Cataluna

Presenter: Kim Kilday – EveryAge

Post Acute Sales and Marketing Strategy

3:15 PM – 4:15 PM

The 5 Pricing Fundamentals for Maximizing Revenue

Location: Marquis Ballroom 5

Presenter: Nina Cohn, MBA – Senior Housing Advisors, LLC

Sales Strategy and Management

3:15 PM – 4:15 PM

Unlock Efficiency in the Sales Process and Drive ROI using Marketing, Demographic and Sales Activity Data

Location: Marquis Ballroom 6-8

Moderator: John Lariccia – WelcomeHome

Moderator: Maggie Seybold – WelcomeHome

Presenter: Kelley Skarp – The Arbor Company

Presenter: Amy Purcell – Juniper Communities

Sales Strategy and Management Case Study

3:15 PM – 4:15 PM

Use a Media Landscape Analysis to Create High Impact for Successful Lead Generation

Location: Marquis Ballroom 4

Presenter: Michael Brito – Zeno Group

Digital Marketing

3:15 PM – 4:15 PM

Why Earned Insights Are Crucial to Gaining the Trust of Consumers

Location: Marquis Ballroom 1-3

Presenter: Tony Zambito – TonyZambito.com

Marketing Strategy and Management

4:30 PM – 5:30 PM
Unscripted. What Seniors and Adult Children are Really Thinking at Time of Need.

4:30 PM – 5:30 PM

Unscripted. What Seniors and Adult Children are Really Thinking at Time of Need.

Location: Valencia Ballroom

Keynote Speaker: Matt Paxton – Legacy List with Matt Paxton

Keynote

5:30 PM – 6:30 PM
Welcome Reception SMASH Bash

5:30 PM – 6:30 PM

Welcome Reception SMASH Bash

Location: Valencia Terrace

Networking

Tuesday, October 17, 2023
6:00 AM – 7:00 AM
SMASH Dash Morning Run

6:00 AM – 7:00 AM

SMASH Dash Morning Run

Networking

8:30 AM – 9:30 AM
Purpose-Based Leadership: Inspiring Success and Fulfillment

8:30 AM – 9:30 AM

Purpose-Based Leadership: Inspiring Success and Fulfillment

Location: Valencia Ballroom

Presenter: Beverly Jackson – Zillow

Keynote

9:45 AM – 10:30 AM
ED Talks
Expand To View All Available ED Talks

9:45 AM – 10:30 AM

ED Talks: Content

Location: Cataluna

Presenter: Ashley Alpert – ndm

Presenter: Katharine Ross – SeniorsGuide.com

Presenter: Christie Freeze – Covideo

Presenter: Greg Hill – Strategic Digital Systems

Presenter: Stephen Anderson – Seniorly

Content

9:45 AM – 10:30 AM

ED Talks: CRM and Marketing Automation

Location: Marquis Ballroom 4

Presenter: Sean Leonard – ActiveDEMAND

Presenter: Teddy Helfrich – WelcomeHome Software

Presenter: Jared Hancock – Senior Sign

Presenter: Jonathan Blackburn – Aline

Presenter: Candace Seidle – Yardi

Presenter: Jennifer Spencer – Smartbug Media

CRM and Marketing Automation

9:45 AM – 10:30 AM

ED Talks: Differentiation

Location: Marquis Ballroom 5

Presenter: Lisa Burns – LivNow Relocation

Presenter: Seth Lawson – Threshold 360

Presenter: Craig Johnson – Opiniion, Inc.

Presenter: Erez Cohen – August Health

Presenter: Ben Fairless – Accushield

Presenter: Sarah Sheridan – Smart Girl Digital

Differentiation

9:45 AM – 10:30 AM

ED Talks: Digital Marketing

Location: Marquis Ballroom 6-8

Presenter: Joe Van Kampen – CITIZEN

Presenter: Kara Schwandner – Orchard Senior Marketing

Presenter: Larry Williams – Dreamscape Marketing

Presenter: Mark Ham – G5

Presenter: Katie Beaver – Creating Results

Presenter: Rachel Keller – Serviam

Digital Marketing

9:45 AM – 10:30 AM

ED Talks: Sales Performance

Location: Marquis Ballroom 1-3

Presenter: Bobby Youngs – Canopy Ad Company, LLC

Presenter: Bruce Wedderburn – Integrity Solutions LLC

Presenter: Reed Davis – Aline

Presenter: Julie Podewitz – Grow Your Occupancy

Presenter: Kevin O'Connor – Eldermark

Presenter: Marc Tumminello – HeartLegacy

Sales Performance

10:30 AM – 11:00 AM
Networking Break

10:30 AM – 11:00 AM

Networking Break

Location: Marquis Foyer/Grand Ballroom C

Networking

11:00 AM – 1:00 PM
Workshops
Expand To View All Available Workshops

11:00 AM – 1:00 PM

As the World Has Turned: Branding for The Bold & The Beautiful

Location: Marquis Ballroom 1-3

Presenter: Melissa Brown – Touchstone Communities

Presenter: Tish Ellisor – Touchstone Communities

Marketing Strategy and Management

11:00 AM – 1:00 PM

Conversational Leadership - Leader as Coach

Location: Marquis Ballroom 6-8

Presenter: Daniel Stillman – The conversation factory

Marketing Strategy and Management

11:00 AM – 1:00 PM

Designing an Annual Sales Strategy : When Your Sales Strategy is Changing at the Speed of Sound

Location: Marquis Ballroom 5

Presenter: Brian Cusack – PartnerOcean LLC

Sales Strategy and Management

11:00 AM – 1:00 PM

Engaging Physicians in your Post Acute Referrals. Does your Strategy need a “Check up”?

Location: Cataluna

Presenter: Timothy Hodges – Honor Aging

Presenter: Dhimant Balar, D.O. – Princeton Brain, Spine & Sports Medicine

Post Acute Sales and Marketing Strategy

11:00 AM – 1:00 PM

The Modern Lead Generation Playbook

Location: Marquis Ballroom 4

Presenter: Sam Tomlinson – Warschawski

Presenter: Carson Denbow – Warschawski

Digital Marketing

11:00 AM – 1:00 PM

True-Up Your Sales & Marketing Game for Optimal Results

Location: Castilla

Presenter: CC Andrews, MAgS, EDAC – Quantum Age Collaborative

1:15 PM – 2:30 PM
Luncheon & Roundtable Discussions

1:15 PM – 2:30 PM

Luncheon & Roundtable Discussions

Location: Valencia Terrace

Networking

2:30 PM – 3:15 PM
Educational Sessions
Expand To View All Available Sessions

2:30 PM – 3:15 PM

Business Development Through a "Consumer Culture Focused" Healthcare Model

Location: Cataluna

Presenter: Jennifer Levy, LNHA, LSW, MSW, CDP – J Levy Associates LLC

Post Acute Sales and Marketing Strategy

2:30 PM – 3:15 PM

How Can Marketing Enable, Equip and Empower Sales for Better Lead Connection and Closing

Location: Marquis Ballroom 5

Presenter: Carlos Hidalgo – Digital Exhaust

Sales Strategy and Management

2:30 PM – 3:15 PM

Leveraging AI-Driven Voice Marketing to Engage Senior and Adult Child Consumers: Creating a Competitive Leg-up

Location: Marquis Ballroom 4

Presenter: Susan Westwater – Pragmatic Digital

Presenter: Scot Westwater – Pragmatic Digital

Digital Marketing

2:30 PM – 3:15 PM

Panel Discussion: AI, Large Language Models (e.g., ChatGPT) for Lead Quality, Generation, and Team Productivity

Location: Marquis Ballroom 6-8

Presenter: Emily Tucker – Trilogy

Presenter: Amy Elliott – Life Care Services

Presenter: Wes Fuller – FURTHER

Presenter: James Johnson – Further

Digital Marketing Case Study

3:15 PM – 4:15 PM
Networking Break

3:15 PM – 4:15 PM

Networking Break

Location: Marquis Foyer/Grand Ballroom C

Networking

4:15 PM – 5:00 PM
Educational Sessions
Expand To View All Available Sessions

4:15 PM – 5:00 PM

Accelerating Sales & Marketing Analytics at LCS

Location: Marquis Ballroom 5

Presenter: Rick Westermann – LCS Corporation

Presenter: Joel Rosenberg – LCS

Sales Strategy and Management

4:15 PM – 5:00 PM

How to Create Personalized Content & User Experience using AI and Data

Location: Marquis Ballroom 6-8

Moderator: Sean Leonard – ActiveDEMAND

Presenter: Dylan Pattenaude – Covenant Retirement Communities

Marketing Strategy and Management Case Study

4:15 PM – 5:00 PM

How to Leverage Clinical Data to Drive Referrals and Increase Census

Location: Cataluna

Presenter: Hal Price, Ph.D. – Aegis Therapies

Presenter: Melissa Brown – Touchstone Communities

Post Acute Sales and Marketing Strategy

4:15 PM – 5:00 PM

Local SEO Unleashed: Mastering Optimization and Navigating Google's Latest Updates for Business Listings

Location: Marquis Ballroom 4

Presenter: Greg Gifford – SearchLab Digital

Digital Marketing

4:15 PM – 5:00 PM

Mastering Professional Referrals in Senior Care: Leveraging LinkedIn and Digital Channels

Location: Marquis Ballroom 1-3

Presenter: Kent Lewis, School of Hard Knocks – pdxMindShare

Marketing Strategy and Management

5:15 PM – 7:00 PM
Cocktail Connections

5:15 PM – 7:00 PM

Cocktail Connections

Networking

Wednesday, October 18, 2023
8:30 AM – 9:30 AM
Keynote

8:30 AM – 9:30 AM

A Conversation With the Adult Child About Their Senior Living Buyer Journey

Location: Valencia Ballroom

Moderator: Jamison J. Gosselin, MBA – Jamison Marketing LLC

Keynote

9:45 AM – 10:30 AM
Educational Sessions
Expand To View All Available Sessions

9:45 AM – 10:30 AM

Applying Audience Science to Increase Marketing Performance

Location: Marquis Ballroom 4

Presenter: Allison Olson – Amsive Digital

Presenter: Natasha Drake – Amsive Digital

Digital Marketing

9:45 AM – 10:30 AM

Ending Data Theater: Measurements for CEO's to Justify Marketing Budgets, Not Vanity

Location: Marquis Ballroom 5

Presenter: Aaron Templer – Three Over Four

Marketing Strategy and Management

9:45 AM – 10:30 AM

Four Metrics for Pipeline Management and Performance Development in a Sales Team. The Pirate’s List (ARRR)

Location: Marquis Ballroom 6-8

Moderator: John Greaves – Next Step Sales Management

Sales Strategy and Management Case Study

9:45 AM – 10:30 AM

To Display or Not to Display: The Pros and Cons of Posting Senior Housing Pricing on Your Website

Location: Marquis Ballroom 1-3

Moderator: Christy Van Der Westhuizen – Legend Senior Living

Panelist: Kelly Schwennesen – SilverPoint Senior Living

Panelist: Justin Yee – The Aspendwood Company

Panelist: Dana Smith – Lifespace Communities

Marketing Strategy and Management

9:45 AM – 10:30 AM

Unveiling the Power of Reputation Management for Senior Living and Skilled Nursing in the Digital Age

Location: Cataluna

Moderator: Kerstin Young – Reputation

Presenter: Francis Banks, BA – Providence Administrative Consulting Services

Presenter: Katie Leonard – Oakmont Senior Living

Presenter: Mary Cate Spires – The Arbor Company

Presenter: Emily Brown – Empres Healthcare Management, LLC

Presenter: Kayla Nelms – Cedarhurst Living

Marketing Strategy and Management Case Study

10:30 AM – 11:00 AM
Networking Break

10:30 AM – 11:00 AM

Networking Break

Location: Marquis Foyer/Grand Ballroom C

Networking

11:00 AM – 11:45 AM
Educational Sessions
Expand To View All Available Sessions

11:00 AM – 11:45 AM

Finding Meaning in Metrics: A Practical Guide for Sales Teams

Location: Marquis Ballroom 5

Presenter: Mary Jane Fitts, CASP – Greystone

Presenter: Matthew McMahan – Greystone

Sales Strategy and Management

11:00 AM – 11:45 AM

How Digital Marketers Can Show ROI by Supporting Their Sales Teams

Location: Marquis Ballroom 6-8

Moderator: Katie Beaver – Creating Results

Presenter: Elizabeth Fandel – FellowshipLife

Digital Marketing Case Study

11:00 AM – 11:45 AM

How to Measure SEO Performance in 2024 (And Why it's Hard)

Location: Marquis Ballroom 1-3

Presenter: Catfish Comstock – BOL Agency

Marketing Strategy and Management

11:00 AM – 11:45 AM

Unlocking Success: Leveraging Long Stay Residents to Boost Short Stay Occupancy

Location: Cataluna

Presenter: Amy Kaszak – Curana Health

Post Acute Sales and Marketing Strategy

11:00 AM – 11:45 AM

What’s All the Hype About AI? A Deep Dive into the Intersection of Senior Living and Artificial Intelligence

Location: Marquis Ballroom 4

Presenter: Kyle Gardner – NIC MAP Vision

Digital Marketing

12:00 PM – 12:45 PM
Educational Sessions
Expand To View All Available Sessions

12:00 PM – 12:45 PM

Selling Wellness, Embracing Change: How the Value-Based Care Health Model can be a Game-changer for your Sales and Marketing Teams

Location: Marquis Ballroom 6-8

Moderator: Kelly Keefe – Serviam Care Network

Presenter: Amy Kaszak – Curana Health

Presenter: Jessi Weldon – Primrose Retirement Communities, LLC

Presenter: Amy Silva-Magalhaes – Ultimate Care Assisted Living Management

Post-Acute and Senior Living Management Case Study

12:00 PM – 12:45 PM

Tailoring YouTube Advertising for Senior Care Success: Targeting, Creativity, and Analytics

Location: Marquis Ballroom 4

Presenter: Cory L. Henke – Variable Media

Digital Marketing

12:00 PM – 12:45 PM

Unlock the Secrets of Active Adult Engagement: Converting 55+ Consumers into Valuable Leads

Location: Marquis Ballroom 1-3

Speaker: Samantha Prinster, MHA, MA – Allegro Senior Living

Marketing Strategy and Management

12:00 PM – 12:45 PM

Unlocking the Six Steps to Increased Productivity & Outcomes

Location: Marquis Ballroom 5

Presenter: Lacy Jungman – OneDay

Marketing Management Leadership Case Study

1:00 PM – 2:30 PM
SMASH Advisory Board Meeting (Invitation Only)

1:00 PM – 2:30 PM

SMASH Advisory Board Meeting (Invitation Only)