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Full Schedule
All Days
Mon, Oct 16
Tue, Oct 17
Wed, Oct 18
Full Schedule
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Monday, October 16, 2023
8:00 AM – 8:30 AM
Welcome Orientation for First Time SMASH Participants
8:00 AM – 8:30 AM
Welcome Orientation for First Time SMASH Participants
Location: Grand Ballroom E
8:45 AM – 9:30 AM
Birds of a Feather (Provider Only)
8:45 AM – 9:30 AM
Birds of Feather (Provider Only)
Location: Grand Ballroom A/B
9:45 AM – 10:30 AM
Educational Sessions
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9:45 AM – 10:30 AM
Building the Modern Sales Organization from KPI's to ROI. What Matters Most and How to Shift.
Location: Marquis Ballroom 5
Presenter:
Michelle Seger, EMBA
– SalesGlobe
Sales Strategy and Management
9:45 AM – 10:30 AM
Creating an Audience-Focused Content Strategy for SEO Growth
Location: Marquis Ballroom 4
Presenter:
Alli Berry
– The Arena Group
Digital Marketing
9:45 AM – 10:30 AM
Does Your Website Have What It Takes to Convert Leads to Move-Ins?
Location: Marquis Ballroom 6-8
Moderator:
Mark Ham
– G5
Presenter:
Gary Fernandez
– Trustwell Living, LLC
Presenter:
Eric Varin
– The Aspenwood Company
Presenter:
Sidarany Phillips
– Clearwater Living
Digital Marketing Case Study
9:45 AM – 10:30 AM
HIPAA and FTC Marketing Compliance - What you need to know NOW!
Location: Cataluna
Speaker:
Jenny Bristow
– Hedy & Hopp
9:45 AM – 10:30 AM
Why People Do What They Do—And How to Get Them to Do What You Want
Location: Marquis Ballroom 1-3
Presenter:
Nancy Harhut
– HBT Marketing
Marketing Strategy and Management
10:45 AM – 11:30 AM
Educational Sessions
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10:45 AM – 11:30 AM
Looking at your Traditional Media Lens with a Digital Eye
Location: Marquis Ballroom 1-3
Presenter:
Charlie DeNatale
– Healthcare Success
Marketing Strategy and Management
10:45 AM – 11:30 AM
Sales Leaders in Post-Acute: Develop, Elevate, and Retain the Best Team
Location: Cataluna
Presenter:
Mitzi Kent, RN, BSN
– Barlow McCarthy
Post Acute Sales and Marketing Strategy
10:45 AM – 11:30 AM
Sales Teams "Are" the Differentiator: Orchestrating the Ultimate Customer Experience
Location: Marquis Ballroom 5
Presenter:
Kelly Singleton Myers
– KJB Sales Consultants
Presenter:
Jessica Phaup
– KJB Sales Consultants
Sales Strategy and Management
10:45 AM – 11:30 AM
Selling the Opus Approach to the Forgotten Middle Market
Location: Marquis Ballroom 6-8
Presenter:
Hoyle Koontz
– The Vectre
Presenter:
Suzanne Allen
– BlueFingerprint
Presenter:
Sharon Brooks
– 2Life Communities
Presenter:
Lauren Hathaway
– 2Life Communities
Sales Strategy and Management Case Study
10:45 AM – 11:30 AM
Unlocking the Power of Healthy Aging: Elevating Occupancy through Lifestyle, Engagement, and Community
Location: Marquis Ballroom 4
Moderator:
Michelle Glass, BA, LNHA
– Bethesda Health Group
Panelist:
Harris Ader
– Senior Dining Association
Panelist:
Alisa Tagg
– National Association of Activity Professionals
Panelist:
Lisa Meyer, MBA, PT
– EmpowerMe Wellness
Sales Strategy and Management
11:30 AM – 1:15 PM
Lunch and Roundtables
11:30 AM – 1:15 PM
Lunch on Your Own
Networking
1:15 PM – 2:00 PM
Educational Sessions
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1:15 PM – 2:00 PM
Building Trust for Maximum ROI: Lessons From the Field on Earning and Maintaining Trust
Location: Marquis Ballroom 6-8
Moderator:
Evan Friedkin
– Roobrik
Presenter:
Simi Brady
– Life Care Services
Presenter:
Mike Thompson
– Brightview Senior Living
Marketing Strategy and Management Case Study
1:15 PM – 2:00 PM
Content that Converts: How to Use Social Media for More Leads and Sales
Location: Marquis Ballroom 1-3
Presenter:
Brooke Sellas
– B Squared Media
Marketing Strategy and Management
1:15 PM – 2:00 PM
Developing an Internal Sales Training Road Map to Success!
Location: Marquis Ballroom 5
Presenter:
Michael Marlow
– Watercrest Senior Living Group
Sales Strategy and Management
1:15 PM – 2:00 PM
Leveraging LinkedIn Sales Navigator for Professional Referral Selling
Location: Cataluna
Presenter:
Anita Nielsen, MBA
– LDK Advisory Services
Post Acute Sales and Marketing Strategy
1:15 PM – 2:00 PM
Unlocking Success: Advanced Lead Qualification Strategies for Innovation and Personalization
Location: Marquis Ballroom 4
Presenter:
Sam Tomlinson
– Warschawski
Digital Marketing
2:00 PM – 3:00 PM
Networking Break
2:00 PM – 3:00 PM
Networking Break
Location: Marquis Foyer/Grand Ballroom C
Networking
3:15 PM – 4:15 PM
Labs
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3:15 PM – 4:15 PM
Cultivating Success: Empowering the 'Silent Searcher' to Elevate Your Admissions Game
Location: Cataluna
Presenter:
Kim Kilday
– EveryAge
Post Acute Sales and Marketing Strategy
3:15 PM – 4:15 PM
The 5 Pricing Fundamentals for Maximizing Revenue
Location: Marquis Ballroom 5
Presenter:
Nina Cohn, MBA
– Senior Housing Advisors, LLC
Sales Strategy and Management
3:15 PM – 4:15 PM
Unlock Efficiency in the Sales Process and Drive ROI using Marketing, Demographic and Sales Activity Data
Location: Marquis Ballroom 6-8
Moderator:
John Lariccia
– WelcomeHome
Moderator:
Maggie Seybold
– WelcomeHome
Presenter:
Kelley Skarp
– The Arbor Company
Presenter:
Amy Purcell
– Juniper Communities
Sales Strategy and Management Case Study
3:15 PM – 4:15 PM
Use a Media Landscape Analysis to Create High Impact for Successful Lead Generation
Location: Marquis Ballroom 4
Presenter:
Michael Brito
– Zeno Group
Digital Marketing
3:15 PM – 4:15 PM
Why Earned Insights Are Crucial to Gaining the Trust of Consumers
Location: Marquis Ballroom 1-3
Presenter:
Tony Zambito
– TonyZambito.com
Marketing Strategy and Management
4:30 PM – 5:30 PM
Unscripted. What Seniors and Adult Children are Really Thinking at Time of Need.
4:30 PM – 5:30 PM
Unscripted. What Seniors and Adult Children are Really Thinking at Time of Need.
Location: Valencia Ballroom
Keynote Speaker:
Matt Paxton
– Legacy List with Matt Paxton
Keynote
5:30 PM – 6:30 PM
Welcome Reception SMASH Bash
5:30 PM – 6:30 PM
Welcome Reception SMASH Bash
Location: Valencia Terrace
Networking
