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Full Schedule

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Full Schedule

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Tuesday, October 17, 2023
6:00 AM – 7:00 AM
SMASH Dash Morning Run

6:00 AM – 7:00 AM

SMASH Dash Morning Run

Networking

8:30 AM – 9:30 AM
Purpose-Based Leadership: Inspiring Success and Fulfillment

8:30 AM – 9:30 AM

Purpose-Based Leadership: Inspiring Success and Fulfillment

Location: Valencia Ballroom

Presenter: Beverly Jackson – Zillow

Keynote

9:45 AM – 10:30 AM
ED Talks
Expand To View All Available ED Talks

9:45 AM – 10:30 AM

ED Talks: Content

Location: Cataluna

Presenter: Ashley Alpert – ndm

Presenter: Katharine Ross – SeniorsGuide.com

Presenter: Christie Freeze – Covideo

Presenter: Greg Hill – Strategic Digital Systems

Presenter: Stephen Anderson – Seniorly

Content

9:45 AM – 10:30 AM

ED Talks: CRM and Marketing Automation

Location: Marquis Ballroom 4

Presenter: Sean Leonard – ActiveDEMAND

Presenter: Teddy Helfrich – WelcomeHome Software

Presenter: Jared Hancock – Senior Sign

Presenter: Jonathan Blackburn – Aline

Presenter: Candace Seidle – Yardi

Presenter: Jennifer Spencer – Smartbug Media

CRM and Marketing Automation

9:45 AM – 10:30 AM

ED Talks: Differentiation

Location: Marquis Ballroom 5

Presenter: Lisa Burns – LivNow Relocation

Presenter: Seth Lawson – Threshold 360

Presenter: Craig Johnson – Opiniion, Inc.

Presenter: Erez Cohen – August Health

Presenter: Ben Fairless – Accushield

Presenter: Sarah Sheridan – Smart Girl Digital

Differentiation

9:45 AM – 10:30 AM

ED Talks: Digital Marketing

Location: Marquis Ballroom 6-8

Presenter: Joe Van Kampen – CITIZEN

Presenter: Kara Schwandner – Orchard Senior Marketing

Presenter: Larry Williams – Dreamscape Marketing

Presenter: Mark Ham – G5

Presenter: Katie Beaver – Creating Results

Presenter: Rachel Keller – Serviam

Digital Marketing

9:45 AM – 10:30 AM

ED Talks: Sales Performance

Location: Marquis Ballroom 1-3

Presenter: Bobby Youngs – Canopy Ad Company, LLC

Presenter: Bruce Wedderburn – Integrity Solutions LLC

Presenter: Reed Davis – Aline

Presenter: Julie Podewitz – Grow Your Occupancy

Presenter: Kevin O'Connor – Eldermark

Presenter: Marc Tumminello – HeartLegacy

Sales Performance

10:30 AM – 11:00 AM
Networking Break

10:30 AM – 11:00 AM

Networking Break

Location: Marquis Foyer/Grand Ballroom C

Networking

11:00 AM – 1:00 PM
Workshops
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11:00 AM – 1:00 PM

As the World Has Turned: Branding for The Bold & The Beautiful

Location: Marquis Ballroom 1-3

Presenter: Melissa Brown – Touchstone Communities

Presenter: Tish Ellisor – Touchstone Communities

Marketing Strategy and Management

11:00 AM – 1:00 PM

Conversational Leadership - Leader as Coach

Location: Marquis Ballroom 6-8

Presenter: Daniel Stillman – The conversation factory

Marketing Strategy and Management

11:00 AM – 1:00 PM

Designing an Annual Sales Strategy : When Your Sales Strategy is Changing at the Speed of Sound

Location: Marquis Ballroom 5

Presenter: Brian Cusack – PartnerOcean LLC

Sales Strategy and Management

11:00 AM – 1:00 PM

Engaging Physicians in your Post Acute Referrals. Does your Strategy need a “Check up”?

Location: Cataluna

Presenter: Timothy Hodges – Honor Aging

Presenter: Dhimant Balar, D.O. – Princeton Brain, Spine & Sports Medicine

Post Acute Sales and Marketing Strategy

11:00 AM – 1:00 PM

The Modern Lead Generation Playbook

Location: Marquis Ballroom 4

Presenter: Sam Tomlinson – Warschawski

Presenter: Carson Denbow – Warschawski

Digital Marketing

11:00 AM – 1:00 PM

True-Up Your Sales & Marketing Game for Optimal Results

Location: Castilla

Presenter: CC Andrews, MAgS, EDAC – Quantum Age Collaborative

1:15 PM – 2:30 PM
Luncheon & Roundtable Discussions

1:15 PM – 2:30 PM

Luncheon & Roundtable Discussions

Location: Valencia Terrace

Networking

2:30 PM – 3:15 PM
Educational Sessions
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2:30 PM – 3:15 PM

Business Development Through a "Consumer Culture Focused" Healthcare Model

Location: Cataluna

Presenter: Jennifer Levy, LNHA, LSW, MSW, CDP – J Levy Associates LLC

Post Acute Sales and Marketing Strategy

2:30 PM – 3:15 PM

How Can Marketing Enable, Equip and Empower Sales for Better Lead Connection and Closing

Location: Marquis Ballroom 5

Presenter: Carlos Hidalgo – Digital Exhaust

Sales Strategy and Management

2:30 PM – 3:15 PM

Leveraging AI-Driven Voice Marketing to Engage Senior and Adult Child Consumers: Creating a Competitive Leg-up

Location: Marquis Ballroom 4

Presenter: Susan Westwater – Pragmatic Digital

Presenter: Scot Westwater – Pragmatic Digital

Digital Marketing

2:30 PM – 3:15 PM

Panel Discussion: AI, Large Language Models (e.g., ChatGPT) for Lead Quality, Generation, and Team Productivity

Location: Marquis Ballroom 6-8

Presenter: Emily Tucker – Trilogy

Presenter: Amy Elliott – Life Care Services

Presenter: Wes Fuller – FURTHER

Presenter: James Johnson – Further

Digital Marketing Case Study

3:15 PM – 4:15 PM
Networking Break

3:15 PM – 4:15 PM

Networking Break

Location: Marquis Foyer/Grand Ballroom C

Networking

4:15 PM – 5:00 PM
Educational Sessions
Expand To View All Available Sessions

4:15 PM – 5:00 PM

Accelerating Sales & Marketing Analytics at LCS

Location: Marquis Ballroom 5

Presenter: Rick Westermann – LCS Corporation

Presenter: Joel Rosenberg – LCS

Sales Strategy and Management

4:15 PM – 5:00 PM

How to Create Personalized Content & User Experience using AI and Data

Location: Marquis Ballroom 6-8

Moderator: Sean Leonard – ActiveDEMAND

Presenter: Dylan Pattenaude – Covenant Retirement Communities

Marketing Strategy and Management Case Study

4:15 PM – 5:00 PM

How to Leverage Clinical Data to Drive Referrals and Increase Census

Location: Cataluna

Presenter: Hal Price, Ph.D. – Aegis Therapies

Presenter: Melissa Brown – Touchstone Communities

Post Acute Sales and Marketing Strategy

4:15 PM – 5:00 PM

Local SEO Unleashed: Mastering Optimization and Navigating Google's Latest Updates for Business Listings

Location: Marquis Ballroom 4

Presenter: Greg Gifford – SearchLab Digital

Digital Marketing

4:15 PM – 5:00 PM

Mastering Professional Referrals in Senior Care: Leveraging LinkedIn and Digital Channels

Location: Marquis Ballroom 1-3

Presenter: Kent Lewis, School of Hard Knocks – pdxMindShare

Marketing Strategy and Management

5:15 PM – 7:00 PM
Cocktail Connections

5:15 PM – 7:00 PM

Cocktail Connections

Networking