Skip to main content
Toggle navigation
Login
Search
Home
Full Schedule
Home
Full Schedule
All Days
Mon, Oct 16
Tue, Oct 17
Wed, Oct 18
Full Schedule
Type here to filter the list
Wednesday, October 18, 2023
8:30 AM – 9:30 AM
Keynote
8:30 AM – 9:30 AM
A Conversation With the Adult Child About Their Senior Living Buyer Journey
Location: Valencia Ballroom
Moderator:
Jamison J. Gosselin, MBA
– Jamison Marketing LLC
Keynote
9:45 AM – 10:30 AM
Educational Sessions
Expand To View All Available Sessions
9:45 AM – 10:30 AM
Applying Audience Science to Increase Marketing Performance
Location: Marquis Ballroom 4
Presenter:
Allison Olson
– Amsive Digital
Presenter:
Natasha Drake
– Amsive Digital
Digital Marketing
9:45 AM – 10:30 AM
Ending Data Theater: Measurements for CEO's to Justify Marketing Budgets, Not Vanity
Location: Marquis Ballroom 5
Presenter:
Aaron Templer
– Three Over Four
Marketing Strategy and Management
9:45 AM – 10:30 AM
Four Metrics for Pipeline Management and Performance Development in a Sales Team. The Pirate’s List (ARRR)
Location: Marquis Ballroom 6-8
Moderator:
John Greaves
– Next Step Sales Management
Sales Strategy and Management Case Study
9:45 AM – 10:30 AM
To Display or Not to Display: The Pros and Cons of Posting Senior Housing Pricing on Your Website
Location: Marquis Ballroom 1-3
Moderator:
Christy Van Der Westhuizen
– Legend Senior Living
Panelist:
Kelly Schwennesen
– SilverPoint Senior Living
Panelist:
Justin Yee
– The Aspendwood Company
Panelist:
Dana Smith
– Lifespace Communities
Marketing Strategy and Management
9:45 AM – 10:30 AM
Unveiling the Power of Reputation Management for Senior Living and Skilled Nursing in the Digital Age
Location: Cataluna
Moderator:
Kerstin Young
– Reputation
Presenter:
Francis Banks, BA
– Providence Administrative Consulting Services
Presenter:
Katie Leonard
– Oakmont Senior Living
Presenter:
Mary Cate Spires
– The Arbor Company
Presenter:
Emily Brown
– Empres Healthcare Management, LLC
Presenter:
Kayla Nelms
– Cedarhurst Living
Marketing Strategy and Management Case Study
10:30 AM – 11:00 AM
Networking Break
10:30 AM – 11:00 AM
Networking Break
Location: Marquis Foyer/Grand Ballroom C
Networking
11:00 AM – 11:45 AM
Educational Sessions
Expand To View All Available Sessions
11:00 AM – 11:45 AM
Finding Meaning in Metrics: A Practical Guide for Sales Teams
Location: Marquis Ballroom 5
Presenter:
Mary Jane Fitts, CASP
– Greystone
Presenter:
Matthew McMahan
– Greystone
Sales Strategy and Management
11:00 AM – 11:45 AM
How Digital Marketers Can Show ROI by Supporting Their Sales Teams
Location: Marquis Ballroom 6-8
Moderator:
Katie Beaver
– Creating Results
Presenter:
Elizabeth Fandel
– FellowshipLife
Digital Marketing Case Study
11:00 AM – 11:45 AM
How to Measure SEO Performance in 2024 (And Why it's Hard)
Location: Marquis Ballroom 1-3
Presenter:
Catfish Comstock
– BOL Agency
Marketing Strategy and Management
11:00 AM – 11:45 AM
Unlocking Success: Leveraging Long Stay Residents to Boost Short Stay Occupancy
Location: Cataluna
Presenter:
Amy Kaszak
– Curana Health
Post Acute Sales and Marketing Strategy
11:00 AM – 11:45 AM
What’s All the Hype About AI? A Deep Dive into the Intersection of Senior Living and Artificial Intelligence
Location: Marquis Ballroom 4
Presenter:
Kyle Gardner
– NIC MAP Vision
Digital Marketing
12:00 PM – 12:45 PM
Educational Sessions
Expand To View All Available Sessions
12:00 PM – 12:45 PM
Selling Wellness, Embracing Change: How the Value-Based Care Health Model can be a Game-changer for your Sales and Marketing Teams
Location: Marquis Ballroom 6-8
Moderator:
Kelly Keefe
– Serviam Care Network
Presenter:
Amy Kaszak
– Curana Health
Presenter:
Jessi Weldon
– Primrose Retirement Communities, LLC
Presenter:
Amy Silva-Magalhaes
– Ultimate Care Assisted Living Management
Post-Acute and Senior Living Management Case Study
12:00 PM – 12:45 PM
Tailoring YouTube Advertising for Senior Care Success: Targeting, Creativity, and Analytics
Location: Marquis Ballroom 4
Presenter:
Cory L. Henke
– Variable Media
Digital Marketing
12:00 PM – 12:45 PM
Unlock the Secrets of Active Adult Engagement: Converting 55+ Consumers into Valuable Leads
Location: Marquis Ballroom 1-3
Speaker:
Samantha Prinster, MHA, MA
– Allegro Senior Living
Marketing Strategy and Management
12:00 PM – 12:45 PM
Unlocking the Six Steps to Increased Productivity & Outcomes
Location: Marquis Ballroom 5
Presenter:
Lacy Jungman
– OneDay
Marketing Management Leadership Case Study
1:00 PM – 2:30 PM
SMASH Advisory Board Meeting (Invitation Only)
1:00 PM – 2:30 PM
SMASH Advisory Board Meeting (Invitation Only)
