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Full Schedule
All Days
Mon, Oct 16
Tue, Oct 17
Wed, Oct 18
Full Schedule
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Wednesday, October 18, 2023
8:30 AM - 9:30 AM
Keynote
8:30 AM - 9:30 AM
A Conversation With the Adult Child About Their Senior Living Buyer Journey
Location: Valencia Ballroom
Moderator:
Jamison J. Gosselin, MBA
– Jamison Marketing LLC
Keynote
9:45 AM - 10:30 AM
Educational Sessions
Expand To View All Available Sessions
9:45 AM - 10:30 AM
Applying Audience Science to Increase Marketing Performance
Location: Marquis Ballroom 4
Presenter:
Allison Olson
– Amsive Digital
Presenter:
Natasha Drake
– Amsive Digital
Digital Marketing
9:45 AM - 10:30 AM
Ending Data Theater: Measurements for CEO's to Justify Marketing Budgets, Not Vanity
Location: Marquis Ballroom 5
Presenter:
Aaron Templer
– Three Over Four
Marketing Strategy and Management
9:45 AM - 10:30 AM
Four Metrics for Pipeline Management and Performance Development in a Sales Team. The Pirate’s List (ARRR)
Location: Marquis Ballroom 6-8
Moderator:
John Greaves
– Next Step Sales Management
Sales Strategy and Management Case Study
9:45 AM - 10:30 AM
To Display or Not to Display: The Pros and Cons of Posting Senior Housing Pricing on Your Website
Location: Marquis Ballroom 1-3
Moderator:
Christy Van Der Westhuizen
– Legend Senior Living
Panelist:
Kelly Schwennesen
– SilverPoint Senior Living
Panelist:
Justin Yee
– The Aspendwood Company
Panelist:
Dana Smith
– Lifespace Communities
Marketing Strategy and Management
9:45 AM - 10:30 AM
Unveiling the Power of Reputation Management for Senior Living and Skilled Nursing in the Digital Age
Location: Cataluna
Moderator:
Kerstin Young
– Reputation
Presenter:
Francis Banks, BA
– Providence Administrative Consulting Services
Presenter:
Katie Leonard
– Oakmont Senior Living
Presenter:
Mary Cate Spires
– The Arbor Company
Presenter:
Emily Brown
– Empres Healthcare Management, LLC
Presenter:
Kayla Nelms
– Cedarhurst Living
Marketing Strategy and Management Case Study
10:30 AM - 11:00 AM
Networking Break
10:30 AM - 11:00 AM
Networking Break
Location: Marquis Foyer/Grand Ballroom C
Networking
11:00 AM - 11:45 AM
Educational Sessions
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11:00 AM - 11:45 AM
Finding Meaning in Metrics: A Practical Guide for Sales Teams
Location: Marquis Ballroom 5
Presenter:
Mary Jane Fitts, CASP
– Greystone
Presenter:
Matthew McMahan
– Greystone
Sales Strategy and Management
11:00 AM - 11:45 AM
How Digital Marketers Can Show ROI by Supporting Their Sales Teams
Location: Marquis Ballroom 6-8
Moderator:
Katie Beaver
– Creating Results
Presenter:
Elizabeth Fandel
– FellowshipLife
Digital Marketing Case Study
11:00 AM - 11:45 AM
How to Measure SEO Performance in 2024 (And Why it's Hard)
Location: Marquis Ballroom 1-3
Presenter:
Catfish Comstock
– BOL Agency
Marketing Strategy and Management
11:00 AM - 11:45 AM
Unlocking Success: Leveraging Long Stay Residents to Boost Short Stay Occupancy
Location: Cataluna
Presenter:
Amy Kaszak
– Curana Health
Post Acute Sales and Marketing Strategy
11:00 AM - 11:45 AM
What’s All the Hype About AI? A Deep Dive into the Intersection of Senior Living and Artificial Intelligence
Location: Marquis Ballroom 4
Presenter:
Kyle Gardner
– NIC MAP Vision
Digital Marketing
12:00 PM - 12:45 PM
Educational Sessions
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12:00 PM - 12:45 PM
Selling Wellness, Embracing Change: How the Value-Based Care Health Model can be a Game-changer for your Sales and Marketing Teams
Location: Marquis Ballroom 6-8
Moderator:
Kelly Keefe
– Serviam Care Network
Presenter:
Amy Kaszak
– Curana Health
Presenter:
Jessi Weldon
– Primrose Retirement Communities, LLC
Presenter:
Amy Silva-Magalhaes
– Ultimate Care Assisted Living Management
Post-Acute and Senior Living Management Case Study
12:00 PM - 12:45 PM
Tailoring YouTube Advertising for Senior Care Success: Targeting, Creativity, and Analytics
Location: Marquis Ballroom 4
Presenter:
Cory L. Henke
– Variable Media
Digital Marketing
12:00 PM - 12:45 PM
Unlock the Secrets of Active Adult Engagement: Converting 55+ Consumers into Valuable Leads
Location: Marquis Ballroom 1-3
Speaker:
Samantha Prinster, MHA, MA
– Allegro Senior Living
Marketing Strategy and Management
12:00 PM - 12:45 PM
Unlocking the Six Steps to Increased Productivity & Outcomes
Location: Marquis Ballroom 5
Presenter:
Lacy Jungman
– OneDay
Marketing Management Leadership Case Study
1:00 PM - 2:30 PM
SMASH Advisory Board Meeting (Invitation Only)
1:00 PM - 2:30 PM
SMASH Advisory Board Meeting (Invitation Only)
