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Full Schedule

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Mon, Oct 16
Tue, Oct 17
Wed, Oct 18

Full Schedule

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Monday, October 16, 2023
8:15 AM – 8:30 AM PST
Welcome Orientation for First Time SMASH Participants

8:15 AM – 8:30 AM PST

Welcome Orientation for First Time SMASH Participants

8:45 AM – 9:30 AM PST
Birds of a Feather (Provider Only)

8:45 AM – 9:30 AM PST

Birds of Feather (Provider Only)

9:45 AM – 10:30 AM PST
Educational Sessions
Expand To View All Available Sessions

9:45 AM – 10:30 AM PST

Building the Modern Sales Organization from KPI's to ROI. What Matters Most and How to Shift.

Presenter: Michelle Seger – SalesGlobe

Sales Strategy and Management

Michelle Seger – SalesGlobe ### 1640005###Presenter###Partner###SalesGlobe###
Presenter: Michelle Seger – SalesGlobe
###

9:45 AM – 10:30 AM PST

Creating an Audience-Focused Content Strategy for SEO Growth

Presenter: Alli Berry – The Arena Group

Digital Marketing

Alli Berry – The Arena Group ### 1967789###Presenter###Senior Director, Content Marketing###The Arena Group###
Presenter: Alli Berry – The Arena Group
###

9:45 AM – 10:30 AM PST

HIPAA and FTC Marketing Compliance - What you need to know NOW!

Speaker: Jenny Bristow – Hedy & Hopp

Post Acute Sales and Marketing Strategy

Jenny Bristow (she/her/hers) – Hedy & Hopp ### 1967265###Speaker###CEO###Hedy & Hopp###
Speaker: Jenny Bristow (she/her/hers) – Hedy & Hopp
### she/her/hers

9:45 AM – 10:30 AM PST

Why People Do What They Do—And How to Get Them to Do What You Want

Presenter: Nancy Harhut – HBT Marketing

Marketing Strategy and Management

Nancy Harhut – HBT Marketing ### 1639999###Presenter###Chief Creative Officer###HBT Marketing###
Presenter: Nancy Harhut – HBT Marketing
###

9:45 AM – 10:30 AM PST

To Be Announced

Sponsor/Industry Case Study

10:45 AM – 11:30 AM PST
Educational Sessions
Expand To View All Available Sessions

10:45 AM – 11:30 AM PST

Looking at your Traditional Media Lens with a Digital Eye

Presenter: Charlie DeNatale

Marketing Strategy and Management

Charlie DeNatale ### 1967793###Presenter#########
Presenter: Charlie DeNatale
###

10:45 AM – 11:30 AM PST

Sales Leaders in Post-Acute: Develop, Elevate, and Retain the Best Team

Presenter: Mitzi Kent, RN, BSN – Barlow McCarthy

Post Acute Sales and Marketing Strategy

Mitzi Kent, RN, BSN – Barlow McCarthy ### 1640001###Presenter###Partner###Barlow McCarthy###
Presenter: Mitzi Kent, RN, BSN – Barlow McCarthy
###

10:45 AM – 11:30 AM PST

Sales Teams "Are" the Differentiator: Orchestrating the Ultimate Customer Experience

Presenter: Kelly Singleton Myers – KJB Sales Consultants

Presenter: Jessica Phaup

Sales Strategy and Management

Kelly Singleton Myers (she/her/hers) – KJB Sales Consultants ### 1974624###Presenter###Chief Vision Officer###KJB Sales Consultants###
Presenter: Kelly Singleton Myers (she/her/hers) – KJB Sales Consultants
### she/her/hers @@@ Jessica Phaup ### 1974626###Presenter#########
Presenter: Jessica Phaup
###

10:45 AM – 11:30 AM PST

To Be Announced

Sponsor/Industry Case Study

10:45 AM – 11:30 AM PST

Unlocking the Power of Google Analytics 4: What Marketing Leaders Need to Know in 2023 and Beyond

Speaker: James Gardner

Digital Marketing

James Gardner ### 1967796###Speaker#########
Speaker: James Gardner
###

11:30 AM – 1:15 PM PST
Lunch and Roundtables

11:30 AM – 1:15 PM PST

Lunch on Your Own

Networking

1:15 PM – 2:00 PM PST
Educational Sessions
Expand To View All Available Sessions

1:15 PM – 2:00 PM PST

Developing an Internal Sales Training Road Map to Success!

Presenter: Michael Marlow – Watercrest Senior Living Group

Sales Strategy and Management

Michael Marlow – Watercrest Senior Living Group ### 1967929###Presenter###VP Sales Education ###Watercrest Senior Living Group ###
Presenter: Michael Marlow – Watercrest Senior Living Group
###

1:15 PM – 2:00 PM PST

Leveraging LinkedIn Sales Navigator for Professional Referral Selling

Presenter: Anita Nielsen

Post Acute Sales and Marketing Strategy

Anita Nielsen ### 1967923###Presenter#########
Presenter: Anita Nielsen
###

1:15 PM – 2:00 PM PST

That Convert: How to Use Social Media for More Leads and Sales

Presenter: Brooke Sellas – B Squared Media

Marketing Strategy and Management

Brooke Sellas (she/her/hers) – B Squared Media ### 1967926###Presenter###Founder & CEO###B Squared Media ###
Presenter: Brooke Sellas (she/her/hers) – B Squared Media
### she/her/hers

1:15 PM – 2:00 PM PST

To Be Announced

Sponsor/Industry Case Study

1:15 PM – 2:00 PM PST

Unlocking Success: Advanced Lead Qualification Strategies for Innovation and Personalization

Presenter: Sam Tomlinson – Warschawski

Digital Marketing

Sam Tomlinson – Warschawski ### 1640008###Presenter###Executive Vice President###Warschawski###
Presenter: Sam Tomlinson – Warschawski
###

2:00 PM – 3:00 PM PST
Networking Break

2:00 PM – 3:00 PM PST

Networking Break

Networking

3:15 PM – 4:15 PM PST
Labs
Expand To View All Available Labs

3:15 PM – 4:15 PM PST

Create Post Acute Partnerships That Move Beyond Industry Norms

Presenter: Linda Saunders, BS, LNHA – Censusolutions

Post Acute Sales and Marketing Strategy

Linda Saunders, BS, LNHA – Censusolutions ### 2002569###Presenter###Founder/President ###Censusolutions###
Presenter: Linda Saunders, BS, LNHA – Censusolutions
###

3:15 PM – 4:15 PM PST

Pricing: The Newest Frontier

Presenter: Nina Cohn, MBA – Senior Housing Advisors, LLC

Sales Strategy and Management

Nina Cohn, MBA – Senior Housing Advisors, LLC ### 1968650###Presenter###Consultant, Senior Living###Senior Housing Advisors, LLC###
Presenter: Nina Cohn, MBA – Senior Housing Advisors, LLC
###

3:15 PM – 4:15 PM PST

To Be Announced

Sponsor/Industry Case Study

3:15 PM – 4:15 PM PST

Use a Media Landscape Analysis to Create High Impact for Successful Lead Generation

Presenter: Michael Brito

Digital Marketing

Michael Brito ### 1968649###Presenter#########
Presenter: Michael Brito
###

3:15 PM – 4:15 PM PST

Why Earned Insights Are Crucial to Gaining the Trust of Consumers

Presenter: Tony Zambito

Marketing Strategy and Management

Tony Zambito ### 1968647###Presenter#########
Presenter: Tony Zambito
###

4:30 PM – 5:30 PM PST
Unscripted. What Seniors and Adult Children are Really Thinking at Time of Need.

4:30 PM – 5:30 PM PST

Unscripted. What Seniors and Adult Children are Really Thinking at Time of Need.

Keynote Speaker: Matt Paxton – Legacy List with Matt Paxton

Keynote

Matt Paxton (he/him/his) – Legacy List with Matt Paxton ### 1968651###Keynote Speaker###Host###Legacy List with Matt Paxton###
Keynote Speaker: Matt Paxton (he/him/his) – Legacy List with Matt Paxton
### he/him/his

5:30 PM – 6:30 PM PST
Welcome Reception SMASH Bash

5:30 PM – 6:30 PM PST

Welcome Reception SMASH Bash

Networking