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Mon, Oct 16
Tue, Oct 17
Wed, Oct 18

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Monday, October 16, 2023
8:00 AM – 8:30 AM
Welcome Orientation for First Time SMASH Participants

8:00 AM – 8:30 AM

Welcome Orientation for First Time SMASH Participants
Location: Grand Ballroom E

8:45 AM – 9:30 AM
Birds of a Feather (Provider Only)

8:45 AM – 9:30 AM

Birds of Feather (Provider Only)
Location: Grand Ballroom A/B

9:45 AM – 10:30 AM
Educational Sessions
Expand To View All Available Sessions

9:45 AM – 10:30 AM

Building the Modern Sales Organization from KPI's to ROI. What Matters Most and How to Shift.
Location: Marquis Ballroom 5

Presenter: Michelle Seger, EMBA – SalesGlobe

Sales Strategy and Management

Michelle Seger, EMBA – SalesGlobe ### 1640005###Presenter###Partner###SalesGlobe###
Presenter: Michelle Seger, EMBA – SalesGlobe
###

9:45 AM – 10:30 AM

Creating an Audience-Focused Content Strategy for SEO Growth
Location: Marquis Ballroom 4

Presenter: Alli Berry – The Arena Group

Digital Marketing

Alli Berry – The Arena Group ### 1967789###Presenter###Senior Director, Content Marketing###The Arena Group###
Presenter: Alli Berry – The Arena Group
###

9:45 AM – 10:30 AM

Does Your Website Have What It Takes to Convert Leads to Move-Ins?
Location: Marquis Ballroom 6-8

Moderator: Mark Ham – G5

Presenter: Gary Fernandez – Trustwell Living, LLC

Presenter: Eric Varin – The Aspenwood Company

Presenter: Sidarany Phillips – Clearwater Living

Digital Marketing Case Study

Mark Ham – G5 ### 2105496###Moderator###Vice President of Business Development & Branding###G5###
Moderator: Mark Ham – G5
### @@@ Gary Fernandez – Trustwell Living, LLC ### 2125432###Presenter###SVP, Chief Marketing Officer###Trustwell Living, LLC###
Presenter: Gary Fernandez – Trustwell Living, LLC
### @@@ Eric Varin – The Aspenwood Company ### 2125433###Presenter###Senior Vice President Sales###The Aspenwood Company###
Presenter: Eric Varin – The Aspenwood Company
### @@@ Sidarany Phillips – Clearwater Living ### 2125434###Presenter###Corporate Director of Marketing###Clearwater Living###
Presenter: Sidarany Phillips – Clearwater Living
###

9:45 AM – 10:30 AM

HIPAA and FTC Marketing Compliance - What you need to know NOW!
Location: Cataluna

Speaker: Jenny Bristow – Hedy & Hopp

Jenny Bristow (she/her/hers) – Hedy & Hopp ### 1967265###Speaker###CEO###Hedy & Hopp###
Speaker: Jenny Bristow (she/her/hers) – Hedy & Hopp
### she/her/hers

9:45 AM – 10:30 AM

Why People Do What They Do—And How to Get Them to Do What You Want
Location: Marquis Ballroom 1-3

Presenter: Nancy Harhut – HBT Marketing

Marketing Strategy and Management

Nancy Harhut – HBT Marketing ### 1639999###Presenter###Chief Creative Officer###HBT Marketing###
Presenter: Nancy Harhut – HBT Marketing
###

10:45 AM – 11:30 AM
Educational Sessions
Expand To View All Available Sessions

10:45 AM – 11:30 AM

Looking at your Traditional Media Lens with a Digital Eye
Location: Marquis Ballroom 1-3

Presenter: Charlie DeNatale – Healthcare Success

Marketing Strategy and Management

Charlie DeNatale (he/him/his) – Healthcare Success ### 1967793###Presenter###Senior Media Buyer###Healthcare Success###
Presenter: Charlie DeNatale (he/him/his) – Healthcare Success
### he/him/his

10:45 AM – 11:30 AM

Sales Leaders in Post-Acute: Develop, Elevate, and Retain the Best Team
Location: Cataluna

Presenter: Mitzi Kent, RN, BSN – Barlow McCarthy

Post Acute Sales and Marketing Strategy

Mitzi Kent, RN, BSN – Barlow McCarthy ### 1640001###Presenter###Partner###Barlow McCarthy###
Presenter: Mitzi Kent, RN, BSN – Barlow McCarthy
###

10:45 AM – 11:30 AM

Sales Teams "Are" the Differentiator: Orchestrating the Ultimate Customer Experience
Location: Marquis Ballroom 5

Presenter: Kelly Singleton Myers – KJB Sales Consultants

Presenter: Jessica Phaup – KJB Sales Consultants

Sales Strategy and Management

Kelly Singleton Myers (she/her/hers) – KJB Sales Consultants ### 1974624###Presenter###Chief Vision Officer###KJB Sales Consultants###
Presenter: Kelly Singleton Myers (she/her/hers) – KJB Sales Consultants
### she/her/hers @@@ Jessica Phaup – KJB Sales Consultants ### 1974626###Presenter###Founder###KJB Sales Consultants###
Presenter: Jessica Phaup – KJB Sales Consultants
###

10:45 AM – 11:30 AM

Selling the Opus Approach to the Forgotten Middle Market
Location: Marquis Ballroom 6-8

Presenter: Hoyle Koontz – The Vectre

Presenter: Suzanne Allen – BlueFingerprint

Presenter: Sharon Brooks – 2Life Communities

Presenter: Lauren Hathaway – 2Life Communities

Sales Strategy and Management Case Study

Hoyle Koontz – The Vectre ### 2105498###Presenter###Partner###The Vectre###
Presenter: Hoyle Koontz – The Vectre
### @@@ Suzanne Allen – BlueFingerprint ### 2131541###Presenter###Managing Partner###BlueFingerprint###
Presenter: Suzanne Allen – BlueFingerprint
### @@@ Sharon Brooks – 2Life Communities ### 2105499###Presenter###Marketing Consultant###2Life Communities###
Presenter: Sharon Brooks – 2Life Communities
### @@@ Lauren Hathaway (she/her/hers) – 2Life Communities ### 2105500###Presenter###Marketing Manager###2Life Communities###
Presenter: Lauren Hathaway (she/her/hers) – 2Life Communities
### she/her/hers

10:45 AM – 11:30 AM

Unlocking the Power of Healthy Aging: Elevating Occupancy through Lifestyle, Engagement, and Community
Location: Marquis Ballroom 4

Moderator: Michelle Glass, BA, LNHA – Bethesda Health Group

Panelist: Harris Ader – Senior Dining Association

Panelist: Alisa Tagg – National Association of Activity Professionals

Panelist: Lisa Meyer, MBA, PT – EmpowerMe Wellness

Sales Strategy and Management

Michelle Glass, BA, LNHA (she/her/hers) – Bethesda Health Group ### 2029533###Moderator###Senior Vice President Senior Living & In-Home Services###Bethesda Health Group###
Moderator: Michelle Glass, BA, LNHA (she/her/hers) – Bethesda Health Group
### she/her/hers @@@ Harris Ader – Senior Dining Association ### 2128401###Panelist###Founder & CEO###Senior Dining Association###
Panelist: Harris Ader – Senior Dining Association
### @@@ Alisa Tagg – National Association of Activity Professionals ### 2129288###Panelist###Association Director###National Association of Activity Professionals###
Panelist: Alisa Tagg – National Association of Activity Professionals
### @@@ Lisa Meyer, MBA, PT – EmpowerMe Wellness ### 2129290###Panelist###Vice President of Operational Excellence###EmpowerMe Wellness###
Panelist: Lisa Meyer, MBA, PT – EmpowerMe Wellness
###

11:30 AM – 1:15 PM
Lunch and Roundtables

11:30 AM – 1:15 PM

Lunch on Your Own

Networking

1:15 PM – 2:00 PM
Educational Sessions
Expand To View All Available Sessions

1:15 PM – 2:00 PM

Building Trust for Maximum ROI: Lessons From the Field on Earning and Maintaining Trust
Location: Marquis Ballroom 6-8

Moderator: Evan Friedkin – Roobrik

Presenter: Simi Brady – Life Care Services

Presenter: Mike Thompson – Brightview Senior Living

Marketing Strategy and Management Case Study

Evan Friedkin – Roobrik ### 1762932###Moderator###Head of Business Development###Roobrik###
Moderator: Evan Friedkin – Roobrik
### @@@ Simi Brady – Life Care Services ### 2125438###Presenter###Director of Marketing Strategies###Life Care Services###
Presenter: Simi Brady – Life Care Services
### @@@ Mike Thompson – Brightview Senior Living ### 2125439###Presenter###Director of Marketing###Brightview Senior Living###
Presenter: Mike Thompson – Brightview Senior Living
###

1:15 PM – 2:00 PM

Content that Converts: How to Use Social Media for More Leads and Sales
Location: Marquis Ballroom 1-3

Presenter: Brooke Sellas – B Squared Media

Marketing Strategy and Management

Brooke Sellas (she/her/hers) – B Squared Media ### 1967926###Presenter###Founder & CEO###B Squared Media ###
Presenter: Brooke Sellas (she/her/hers) – B Squared Media
### she/her/hers

1:15 PM – 2:00 PM

Developing an Internal Sales Training Road Map to Success!
Location: Marquis Ballroom 5

Presenter: Michael Marlow – Watercrest Senior Living Group

Sales Strategy and Management

Michael Marlow – Watercrest Senior Living Group ### 1967929###Presenter###VP Sales Education ###Watercrest Senior Living Group ###
Presenter: Michael Marlow – Watercrest Senior Living Group
###

1:15 PM – 2:00 PM

Leveraging LinkedIn Sales Navigator for Professional Referral Selling
Location: Cataluna

Presenter: Anita Nielsen, MBA – LDK Advisory Services

Post Acute Sales and Marketing Strategy

Anita Nielsen, MBA – LDK Advisory Services ### 1967923###Presenter###Author & President###LDK Advisory Services###
Presenter: Anita Nielsen, MBA – LDK Advisory Services
###

1:15 PM – 2:00 PM

Unlocking Success: Advanced Lead Qualification Strategies for Innovation and Personalization
Location: Marquis Ballroom 4

Presenter: Sam Tomlinson – Warschawski

Digital Marketing

Sam Tomlinson (he/him/his) – Warschawski ### 1640008###Presenter###Executive Vice President###Warschawski###
Presenter: Sam Tomlinson (he/him/his) – Warschawski
### he/him/his

2:00 PM – 3:00 PM
Networking Break

2:00 PM – 3:00 PM

Networking Break
Location: Marquis Foyer/Grand Ballroom C

Networking

3:15 PM – 4:15 PM
Labs
Expand To View All Available Labs

3:15 PM – 4:15 PM

Cultivating Success: Empowering the 'Silent Searcher' to Elevate Your Admissions Game
Location: Cataluna

Presenter: Kim Kilday – EveryAge

Post Acute Sales and Marketing Strategy

Kim Kilday – EveryAge ### 2135770###Presenter###Chief Marketing Officer###EveryAge###
Presenter: Kim Kilday – EveryAge
###

3:15 PM – 4:15 PM

The 5 Pricing Fundamentals for Maximizing Revenue
Location: Marquis Ballroom 5

Presenter: Nina Cohn, MBA – Senior Housing Advisors, LLC

Sales Strategy and Management

Nina Cohn, MBA – Senior Housing Advisors, LLC ### 1968650###Presenter###Consultant, Senior Living###Senior Housing Advisors, LLC###
Presenter: Nina Cohn, MBA – Senior Housing Advisors, LLC
###

3:15 PM – 4:15 PM

Unlock Efficiency in the Sales Process and Drive ROI using Marketing, Demographic and Sales Activity Data
Location: Marquis Ballroom 6-8

Moderator: John Lariccia – WelcomeHome

Moderator: Maggie Seybold – WelcomeHome

Presenter: Kelley Skarp – The Arbor Company

Presenter: Amy Purcell – Juniper Communities

Sales Strategy and Management Case Study

John Lariccia (he/him/his) – WelcomeHome ### 1730210###Moderator###Co-Founder and CEO###WelcomeHome###
Moderator: John Lariccia (he/him/his) – WelcomeHome
### he/him/his @@@ Maggie Seybold – WelcomeHome ### 2105502###Moderator###Vice President of Customer Insights###WelcomeHome###
Moderator: Maggie Seybold – WelcomeHome
### @@@ Kelley Skarp – The Arbor Company ### 2125655###Presenter###Senior Vice President of Sales and Marketing###The Arbor Company###
Presenter: Kelley Skarp – The Arbor Company
### @@@ Amy Purcell – Juniper Communities ### 2125656###Presenter###National Director of Sales###Juniper Communities###
Presenter: Amy Purcell – Juniper Communities
###

3:15 PM – 4:15 PM

Use a Media Landscape Analysis to Create High Impact for Successful Lead Generation
Location: Marquis Ballroom 4

Presenter: Michael Brito – Zeno Group

Digital Marketing

Michael Brito – Zeno Group ### 1968649###Presenter###Global Head of Analytics###Zeno Group###
Presenter: Michael Brito – Zeno Group
###

3:15 PM – 4:15 PM

Why Earned Insights Are Crucial to Gaining the Trust of Consumers
Location: Marquis Ballroom 1-3

Presenter: Tony Zambito – TonyZambito.com

Marketing Strategy and Management

Tony Zambito – TonyZambito.com ### 1968647###Presenter###Founder###TonyZambito.com###
Presenter: Tony Zambito – TonyZambito.com
###

4:30 PM – 5:30 PM
Unscripted. What Seniors and Adult Children are Really Thinking at Time of Need.

4:30 PM – 5:30 PM

Unscripted. What Seniors and Adult Children are Really Thinking at Time of Need.
Location: Valencia Ballroom

Keynote Speaker: Matt Paxton – Legacy List with Matt Paxton

Keynote

Matt Paxton (he/him/his) – Legacy List with Matt Paxton ### 1968651###Keynote Speaker###Host###Legacy List with Matt Paxton###
Keynote Speaker: Matt Paxton (he/him/his) – Legacy List with Matt Paxton
### he/him/his

5:30 PM – 6:30 PM
Welcome Reception SMASH Bash

5:30 PM – 6:30 PM

Welcome Reception SMASH Bash
Location: Valencia Terrace

Networking