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Tuesday, October 17, 2023
6:00 AM – 7:00 AM
SMASH Dash Morning Run

6:00 AM – 7:00 AM

SMASH Dash Morning Run

Networking

8:30 AM – 9:30 AM
Purpose-Based Leadership: Inspiring Success and Fulfillment

8:30 AM – 9:30 AM

Purpose-Based Leadership: Inspiring Success and Fulfillment
Location: Valencia Ballroom

Presenter: Beverly Jackson – Zillow

Keynote

Beverly Jackson (she/her/hers) – Zillow ### 2032485###Presenter###Vice President of Brand & Product Marketing###Zillow###
Presenter: Beverly Jackson (she/her/hers) – Zillow
### she/her/hers

9:45 AM – 10:30 AM
ED Talks
Expand To View All Available ED Talks

9:45 AM – 10:30 AM

ED Talks: Content
Location: Cataluna

Presenter: Ashley Alpert – ndm

Presenter: Katharine Ross – SeniorsGuide.com

Presenter: Christie Freeze – Covideo

Presenter: Greg Hill – Strategic Digital Systems

Presenter: Stephen Anderson – Seniorly

Content

Ashley Alpert – ndm ### 1822753###Presenter###EVP, Strategy###ndm###
Presenter: Ashley Alpert – ndm
### @@@ Katharine Ross (she/her/hers) – SeniorsGuide.com ### 2119310###Presenter###President###SeniorsGuide.com###
Presenter: Katharine Ross (she/her/hers) – SeniorsGuide.com
### she/her/hers @@@ Christie Freeze – Covideo ### 2123431###Presenter###Implementation Specialist###Covideo###
Presenter: Christie Freeze – Covideo
### @@@ Greg Hill – Strategic Digital Systems ### 2160244###Presenter###Chief Marketing Officer###Strategic Digital Systems###
Presenter: Greg Hill – Strategic Digital Systems
### @@@ Stephen Anderson – Seniorly ### 2160245###Presenter###Chief Strategy Officer###Seniorly###
Presenter: Stephen Anderson – Seniorly
###

9:45 AM – 10:30 AM

ED Talks: CRM and Marketing Automation
Location: Marquis Ballroom 4

Presenter: Sean Leonard – ActiveDEMAND

Presenter: Teddy Helfrich – WelcomeHome Software

Presenter: Jared Hancock – Senior Sign

Presenter: Jonathan Blackburn – Aline

Presenter: Candace Seidle – Yardi

Presenter: Jennifer Spencer – Smartbug Media

CRM and Marketing Automation

Sean Leonard – ActiveDEMAND ### 1822736###Presenter###Co-Founder and CEO###ActiveDEMAND###
Presenter: Sean Leonard – ActiveDEMAND
### @@@ Teddy Helfrich (he/him/his) – WelcomeHome Software ### 1822740###Presenter###Vice President of Sales###WelcomeHome Software###
Presenter: Teddy Helfrich (he/him/his) – WelcomeHome Software
### he/him/his @@@ Jared Hancock – Senior Sign ### 2132641###Presenter###Chief Executive Officer###Senior Sign###
Presenter: Jared Hancock – Senior Sign
### @@@ Jonathan Blackburn – Aline ### 2134177###Presenter###Chief Revenue Officer###Aline###
Presenter: Jonathan Blackburn – Aline
### @@@ Candace Seidle – Yardi ### 2135604###Presenter###Team Lead###Yardi###
Presenter: Candace Seidle – Yardi
### @@@ Jennifer Spencer – Smartbug Media ### 2135635###Presenter###Chief Executive Officer###Smartbug Media###
Presenter: Jennifer Spencer – Smartbug Media
###

9:45 AM – 10:30 AM

ED Talks: Differentiation
Location: Marquis Ballroom 5

Presenter: Lisa Burns – LivNow Relocation

Presenter: Seth Lawson – Threshold 360

Presenter: Craig Johnson – Opiniion, Inc.

Presenter: Erez Cohen – August Health

Presenter: Ben Fairless – Accushield

Presenter: Sarah Sheridan – Smart Girl Digital

Differentiation

Lisa Burns – LivNow Relocation ### 1822747###Presenter###Co-Founder###LivNow Relocation###
Presenter: Lisa Burns – LivNow Relocation
### @@@ Seth Lawson – Threshold 360 ### 2119311###Presenter###Sales Director###Threshold 360###
Presenter: Seth Lawson – Threshold 360
### @@@ Craig Johnson – Opiniion, Inc. ### 2120645###Presenter###Chief Sales Officer###Opiniion, Inc.###
Presenter: Craig Johnson – Opiniion, Inc.
### @@@ Erez Cohen – August Health ### 1894208###Presenter###co-Founder and co-CEO###August Health###
Presenter: Erez Cohen – August Health
### @@@ Ben Fairless – Accushield ### 2119323###Presenter###Director of Account Management###Accushield###
Presenter: Ben Fairless – Accushield
### @@@ Sarah Sheridan – Smart Girl Digital ### 2135607###Presenter###Marketing Automation Consultant###Smart Girl Digital###
Presenter: Sarah Sheridan – Smart Girl Digital
###

9:45 AM – 10:30 AM

ED Talks: Digital Marketing
Location: Marquis Ballroom 6-8

Presenter: Joe Van Kampen – CITIZEN

Presenter: Kara Schwandner – Orchard Senior Marketing

Presenter: Larry Williams – Dreamscape Marketing

Presenter: Mark Ham – G5

Presenter: Katie Beaver – Creating Results

Presenter: Rachel Keller – Serviam

Digital Marketing

Joe Van Kampen – CITIZEN ### 1822744###Presenter###Vice President of Business Development and Strategic Partnerships###CITIZEN###
Presenter: Joe Van Kampen – CITIZEN
### @@@ Kara Schwandner – Orchard Senior Marketing ### 2119322###Presenter###Chief Strategist | Co-Founder###Orchard Senior Marketing###
Presenter: Kara Schwandner – Orchard Senior Marketing
### @@@ Larry Williams – Dreamscape Marketing ### 2130299###Presenter###Industry Strategist###Dreamscape Marketing###
Presenter: Larry Williams – Dreamscape Marketing
### @@@ Mark Ham – G5 ### 2105496###Presenter###Vice President of Business Development & Branding###G5###
Presenter: Mark Ham – G5
### @@@ Katie Beaver – Creating Results ### 2105507###Presenter###Account Solution Director###Creating Results###
Presenter: Katie Beaver – Creating Results
### @@@ Rachel Keller – Serviam ### 2164959###Presenter###Marketing Director###Serviam###
Presenter: Rachel Keller – Serviam
###

9:45 AM – 10:30 AM

ED Talks: Sales Performance
Location: Marquis Ballroom 1-3

Presenter: Bobby Youngs – Canopy Ad Company, LLC

Presenter: Bruce Wedderburn – Integrity Solutions LLC

Presenter: Reed Davis – Aline

Presenter: Julie Podewitz – Grow Your Occupancy

Presenter: Kevin O'Connor – Eldermark

Presenter: Marc Tumminello – HeartLegacy

Sales Performance

Bobby Youngs (he/him/his) – Canopy Ad Company, LLC ### 1894225###Presenter###Founder, Creative & Strategy###Canopy Ad Company, LLC###
Presenter: Bobby Youngs (he/him/his) – Canopy Ad Company, LLC
### he/him/his @@@ Bruce Wedderburn – Integrity Solutions LLC ### 1640011###Presenter###Chief Sales Officer###Integrity Solutions LLC###
Presenter: Bruce Wedderburn – Integrity Solutions LLC
### @@@ Reed Davis – Aline ### 2128393###Presenter###International Director of Training and Coaching###Aline###
Presenter: Reed Davis – Aline
### @@@ Julie Podewitz – Grow Your Occupancy ### 1557478###Presenter###Founder & CEO###Grow Your Occupancy###
Presenter: Julie Podewitz – Grow Your Occupancy
### @@@ Kevin O'Connor – Eldermark ### 2149099###Presenter###Chief Revenue Officer###Eldermark###
Presenter: Kevin O'Connor – Eldermark
### @@@ Marc Tumminello – HeartLegacy ### 2165247###Presenter###National Sales Director###HeartLegacy###
Presenter: Marc Tumminello – HeartLegacy
###

10:30 AM – 11:00 AM
Networking Break

10:30 AM – 11:00 AM

Networking Break
Location: Marquis Foyer/Grand Ballroom C

Networking

11:00 AM – 1:00 PM
Workshops
Expand To View All Available Workshops

11:00 AM – 1:00 PM

As the World Has Turned: Branding for The Bold & The Beautiful
Location: Marquis Ballroom 1-3

Presenter: Melissa Brown – Touchstone Communities

Presenter: Tish Ellisor – Touchstone Communities

Marketing Strategy and Management

Melissa Brown – Touchstone Communities ### 1968645###Presenter###Vice President of Sales & Marketing###Touchstone Communities###
Presenter: Melissa Brown – Touchstone Communities
### @@@ Tish Ellisor (she/her/hers) – Touchstone Communities ### 2100821###Presenter###Director of Sales and Marketing###Touchstone Communities###
Presenter: Tish Ellisor (she/her/hers) – Touchstone Communities
### she/her/hers

11:00 AM – 1:00 PM

Conversational Leadership - Leader as Coach
Location: Marquis Ballroom 6-8

Presenter: Daniel Stillman – The conversation factory

Marketing Strategy and Management

Daniel Stillman (he/him/his) – The conversation factory ### 1968740###Presenter###Executive Coach###The conversation factory###
Presenter: Daniel Stillman (he/him/his) – The conversation factory
### he/him/his

11:00 AM – 1:00 PM

Designing an Annual Sales Strategy : When Your Sales Strategy is Changing at the Speed of Sound
Location: Marquis Ballroom 5

Presenter: Brian Cusack – PartnerOcean LLC

Sales Strategy and Management

Brian Cusack (he/him/his) – PartnerOcean LLC ### 1968742###Presenter###Principal###PartnerOcean LLC###
Presenter: Brian Cusack (he/him/his) – PartnerOcean LLC
### he/him/his

11:00 AM – 1:00 PM

Engaging Physicians in your Post Acute Referrals. Does your Strategy need a “Check up”?
Location: Cataluna

Presenter: Timothy Hodges – Honor Aging

Presenter: Dhimant Balar, D.O. – Princeton Brain, Spine & Sports Medicine

Post Acute Sales and Marketing Strategy

Timothy Hodges – Honor Aging ### 1968739###Presenter###President & Co-Founder###Honor Aging###
Presenter: Timothy Hodges – Honor Aging
### @@@ Dhimant Balar, D.O. – Princeton Brain, Spine & Sports Medicine ### 2128194###Presenter###Internist/Sports Medicine Physician###Princeton Brain, Spine & Sports Medicine###
Presenter: Dhimant Balar, D.O. – Princeton Brain, Spine & Sports Medicine
###

11:00 AM – 1:00 PM

The Modern Lead Generation Playbook
Location: Marquis Ballroom 4

Presenter: Sam Tomlinson – Warschawski

Presenter: Carson Denbow – Warschawski

Digital Marketing

Sam Tomlinson (he/him/his) – Warschawski ### 1640008###Presenter###Executive Vice President###Warschawski###
Presenter: Sam Tomlinson (he/him/his) – Warschawski
### he/him/his @@@ Carson Denbow – Warschawski ### 2027546###Presenter###Senior Director###Warschawski###
Presenter: Carson Denbow – Warschawski
###

11:00 AM – 1:00 PM

True-Up Your Sales & Marketing Game for Optimal Results
Location: Castilla

Presenter: CC Andrews, MAgS, EDAC – Quantum Age Collaborative

CC Andrews, MAgS, EDAC (she/her/hers) – Quantum Age Collaborative ### 1764051###Presenter###President & Chief Strategist###Quantum Age Collaborative###
Presenter: CC Andrews, MAgS, EDAC (she/her/hers) – Quantum Age Collaborative
### she/her/hers

1:15 PM – 2:30 PM
Luncheon & Roundtable Discussions

1:15 PM – 2:30 PM

Luncheon & Roundtable Discussions
Location: Valencia Terrace

Networking

2:30 PM – 3:15 PM
Educational Sessions
Expand To View All Available Sessions

2:30 PM – 3:15 PM

Business Development Through a "Consumer Culture Focused" Healthcare Model
Location: Cataluna

Presenter: Jennifer Levy, LNHA, LSW, MSW, CDP – J Levy Associates LLC

Post Acute Sales and Marketing Strategy

Jennifer Levy, LNHA, LSW, MSW, CDP (she/her/hers) – J Levy Associates LLC ### 1968746###Presenter###CEO/Owner###J Levy Associates LLC###
Presenter: Jennifer Levy, LNHA, LSW, MSW, CDP (she/her/hers) – J Levy Associates LLC
### she/her/hers

2:30 PM – 3:15 PM

How Can Marketing Enable, Equip and Empower Sales for Better Lead Connection and Closing
Location: Marquis Ballroom 5

Presenter: Carlos Hidalgo – Digital Exhaust

Sales Strategy and Management

Carlos Hidalgo – Digital Exhaust ### 1968751###Presenter###Co-founder/CEO###Digital Exhaust###
Presenter: Carlos Hidalgo – Digital Exhaust
###

2:30 PM – 3:15 PM

Leveraging AI-Driven Voice Marketing to Engage Senior and Adult Child Consumers: Creating a Competitive Leg-up
Location: Marquis Ballroom 4

Presenter: Susan Westwater – Pragmatic Digital

Presenter: Scot Westwater – Pragmatic Digital

Digital Marketing

Susan Westwater – Pragmatic Digital ### 1968748###Presenter###CEO and Author###Pragmatic Digital###
Presenter: Susan Westwater – Pragmatic Digital
### @@@ Scot Westwater – Pragmatic Digital ### 1970132###Presenter###Co-founder/CCO###Pragmatic Digital###
Presenter: Scot Westwater – Pragmatic Digital
###

2:30 PM – 3:15 PM

Panel Discussion: AI, Large Language Models (e.g., ChatGPT) for Lead Quality, Generation, and Team Productivity
Location: Marquis Ballroom 6-8

Presenter: Emily Tucker – Trilogy

Presenter: Amy Elliott – Life Care Services

Presenter: Wes Fuller – FURTHER

Presenter: James Johnson – Further

Digital Marketing Case Study

Emily Tucker – Trilogy ### 2141144###Presenter###Vice President of Integrated Marketing###Trilogy###
Presenter: Emily Tucker – Trilogy
### @@@ Amy Elliott – Life Care Services ### 2144189###Presenter###Director of Community Marketing###Life Care Services###
Presenter: Amy Elliott – Life Care Services
### @@@ Wes Fuller – FURTHER ### 2105503###Presenter###CEO and Founder###FURTHER###
Presenter: Wes Fuller – FURTHER
### @@@ James Johnson – Further ### 2105504###Presenter###Chief Product Officer###Further###
Presenter: James Johnson – Further
###

3:15 PM – 4:15 PM
Networking Break

3:15 PM – 4:15 PM

Networking Break
Location: Marquis Foyer/Grand Ballroom C

Networking

4:15 PM – 5:00 PM
Educational Sessions
Expand To View All Available Sessions

4:15 PM – 5:00 PM

Accelerating Sales & Marketing Analytics at LCS
Location: Marquis Ballroom 5

Presenter: Rick Westermann – LCS Corporation

Presenter: Joel Rosenberg – LCS

Sales Strategy and Management

Rick Westermann – LCS Corporation ### 2011722###Presenter###Chief Marketing Officer###LCS Corporation###
Presenter: Rick Westermann – LCS Corporation
### @@@ Joel Rosenberg – LCS ### 2011721###Presenter###Senior Director - Analytics###LCS###
Presenter: Joel Rosenberg – LCS
###

4:15 PM – 5:00 PM

How to Create Personalized Content & User Experience using AI and Data
Location: Marquis Ballroom 6-8

Moderator: Sean Leonard – ActiveDEMAND

Presenter: Dylan Pattenaude – Covenant Retirement Communities

Marketing Strategy and Management Case Study

Sean Leonard – ActiveDEMAND ### 1822736###Moderator###Co-Founder and CEO###ActiveDEMAND###
Moderator: Sean Leonard – ActiveDEMAND
### @@@ Dylan Pattenaude – Covenant Retirement Communities ### 2125441###Presenter###National Director, Digital Strategies###Covenant Retirement Communities###
Presenter: Dylan Pattenaude – Covenant Retirement Communities
###

4:15 PM – 5:00 PM

How to Leverage Clinical Data to Drive Referrals and Increase Census
Location: Cataluna

Presenter: Hal Price, Ph.D. – Aegis Therapies

Presenter: Melissa Brown – Touchstone Communities

Post Acute Sales and Marketing Strategy

Hal Price, Ph.D. – Aegis Therapies ### 1968561###Presenter###Senior Vice President of Sales & Marketing###Aegis Therapies###
Presenter: Hal Price, Ph.D. – Aegis Therapies
### @@@ Melissa Brown – Touchstone Communities ### 1968645###Presenter###Vice President of Sales & Marketing###Touchstone Communities###
Presenter: Melissa Brown – Touchstone Communities
###

4:15 PM – 5:00 PM

Local SEO Unleashed: Mastering Optimization and Navigating Google's Latest Updates for Business Listings
Location: Marquis Ballroom 4

Presenter: Greg Gifford – SearchLab Digital

Digital Marketing

Greg Gifford (he/him/his) – SearchLab Digital ### 1639995###Presenter###Chief Operating Officer###SearchLab Digital###
Presenter: Greg Gifford (he/him/his) – SearchLab Digital
### he/him/his

4:15 PM – 5:00 PM

Mastering Professional Referrals in Senior Care: Leveraging LinkedIn and Digital Channels
Location: Marquis Ballroom 1-3

Presenter: Kent Lewis, School of Hard Knocks – pdxMindShare

Marketing Strategy and Management

Kent Lewis, School of Hard Knocks (he/him/his) – pdxMindShare ### 1640002###Presenter###Founder###pdxMindShare###
Presenter: Kent Lewis, School of Hard Knocks (he/him/his) – pdxMindShare
### he/him/his

5:15 PM – 7:00 PM
Cocktail Connections

5:15 PM – 7:00 PM

Cocktail Connections

Networking