Why People Do What They Do—And How to Get Them to Do What You Want

Hear from Nancy Harhut, author of Using Behavioral Science in Marketing, Amazon’s #1 new release in consumer behavior, business marketing, and web marketing. Every day behavioral scientists uncover new information that confirms people don’t really think about what they do. Instead, they conserve mental energy and react automatically -- relying on hard-wired decision defaults that influence everything from what they read … to whom they trust … to when they buy. To ensure your marketing messages persuade your leads to act, you need easy, effective ways to trigger these decision defaults. In this example-jammed presentation, you’ll discover the decision-making shortcuts all humans have, and how you can use them to make sure your marketing messages get results. Don’t risk being ignored, overlooked, or forgotten. Gain your competitive advantage by embracing the emerging discipline of behavioral science!