The legal landscape is constantly shifting in healthcare marketing. Rules drastically tightened in 2022. Many tools that used to be considered compliant (Hello, Google Analytics!) are no longer OK. And, because of recent FTC rulings even healthcare adjacent (non-covered entities) need to pay attention. Are you on top of the recent developments? Attend this session to understand what’s happening in healthcare marketing compliance. What can you track, what can’t you track, and why! We’ll offer examples, best practices, and ways for even non-tech-savvy marketers to see if their organization is handling patient data safely. Best of all, this session will be easy to understand and not full of legal and technical jargon. Join us and feel comfortable leading your organization's marketing tracking program.
Learning Objectives:
What changes happened in 2022 that impact how/what you can track?
What questions you should be asking your internal and agency teams to ensure compliance?
What steps organizations are taking today - from lax to super conservative, great visual examples will be shown.
How to audit your organization and work with your internal legal team to gain alignment (with a full checklist
Three ways to continue tracking your marketing tactics - in a compliant way.
