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SMASH 2023

Digital Marketing Case Study

Does Your Website Have What It Takes to Convert Leads to Move-Ins?

Monday, October 16, 2023
9:45 AM – 10:30 AM  
Location: Marquis Ballroom 6-8
Today, Senior Living community websites must do more than provide an online presence. They must be easily discovered in Search with a localized and consistent Search Engine Optimization (SEO) strategy that keeps pace with how quickly Generative AI is moving so seniors and their families can find you. Once found, your websites must convey purpose, belonging, peace of mind, and security. Seniors and their families need to be able to self-navigate, self-inform, and feel safe enough to want to contact your community. How do you ensure your websites are attracting quality leads then making it easy to convert? In our session, you’ll hear from industry leaders as they share what's working with their website strategies, and how they’re enlisting AI, integrations, SEO best practices, and the latest in compliance and accessibility to fill their pipeline with quality prospects AND convert those prospects fast. 

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Learning Objectives:

  • Learn the importance of a strong brand foundation and how to bring it to life through your online website via best practices in mobile first user experience and creative design
  • Get up to date guidelines on privacy and accessibility that impacts your online presence and how to stay compliant
  • Hear about the latest in AI & automation website tools that help prospects self-qualify through the sales cycle, which reduces team bandwidth when managing phone calls, and increases the quality of your leads
  • Refresh on search engine optimized website content strategies, what Google favors when ranking your websites in organic search engine results, and how to implement today