With over 3.5 billion Google searches conducted every day, it's more important than ever to show up in organic searches related to your brand’s expertise. In this session, we'll deep dive into how to ensure you dominate search results and why it's so critical to build your brand's reputation for SEO. Using examples from healthcare and finance, you’ll learn tactics for improving your brand's trustworthiness, and how to incorporate audience insights into your content strategy to better engage your prospects.
Learning Objectives:
The importance of developing deeper expertise, authoritativeness, and trust for SEO in the “Your Money, Your Life space”
Develop a keyword strategy for your website that encapsulates how people search for what you offer
Ways to collect audience data and how to apply those insights into your SEO/content strategy
How to approach pricing on your website to avoid sticker shock, but still ensure you're gathering qualified leads
• Tips for successful agency partnerships and questions you should be asking them about your content programs that will guarantee SEO lift
