Chief Marketing and Innovation Officer FellowshipLife
As Senior Living Sales and Marketing professionals, we understand the importance of a strong digital marketing strategy to drive sales and achieve our goals. However, it can be challenging to measure the true ROI of our efforts and identify areas for improvement. In this presentation, Creating Results will share how sales and marketing teams from Friends Village were able to work together to identify large opportunities to increase digital performance, and how you can apply these strategies to your own community.
During the presentation, Creating Results will cover the following topics: • How to calculate a true ROI, including all expenses, to evaluate where there might be opportunities to shift strategies if the ROI is not at the expected performance. • Benchmarks other communities can use to better understand if their ROI is strong or needs improvement. • How to set ROI goals that are achievable for both sales and marketing teams to ensure optimal ROI. • How sales and marketing teams can leverage each other to deliver their best results. • How Friends Village was able to shift strategy when they noticed their digital conversions were lacking, resulting in a 70% reduction in overall cost per conversion within the first month. • How sharing conversion numbers with the sales team helped identify qualified conversions, strengthening the overall digital strategy.
By attending this presentation, you will gain valuable insights into how to measure and improve the ROI of your digital marketing efforts, and how to work collaboratively with your sales team to achieve your goals.
Sponsored by:
Learning Objectives:
The importance of collaboration between sales and marketing teams to achieve optimal ROI for digital marketing efforts. By working together, teams can identify areas for improvement and shift strategies as needed to achieve their goals
How to calculate a ROI for digital marketing efforts, including all expenses, and evaluate where there might be opportunities to shift strategies if the ROI is not at the expected performance. Benchmarks can also be used to better understand if the ROI is strong or needs improvement
The value of setting achievable ROI goals for both sales and marketing teams. This can help teams stay focused and ensure that their efforts are aligned with their overall goals. By sharing conversion numbers with the sales team, marketing teams can also help identify qualified conversions, strengthening the overall digital strategy
