Selling Wellness, Embracing Change: How the Value-Based Care Health Model can be a Game-changer for your Sales and Marketing Teams

The era of value-based care has arrived, and senior living sales and marketers have a massive opportunity to differentiate their communities to future residents and their families. Our expert panelists, Jessi Weldon (Primrose Retirement), Amy Silva-Magalhaes (Bristol Senior Living), Kathy Swann (Frontier Management), Amy Kaszak (Curana Health), and Kelly Keefe (Serviam Care Network) will guide you through the ever-changing landscape of senior living and provide practical sales and marketing insights to ensure you stay ahead of the curve. As the senior living industry continues to evolve, it is essential for sales and marketing leaders to embrace forward-thinking strategies. The value-based care model is a driving force in this evolution, emphasizing wellness, prevention, and outcomes over the traditional volume-based approach. This will be a game-changer in how we sell and market our communities. In this session, we will discuss innovative approaches to effectively sell and market the value-based care model. Through interactive discussions and data, our panelists will give the audience cutting-edge sales strategies that position value-based care as a unique selling proposition, attracting the next generation of residents and their families. We will explore creative marketing approaches that differentiate communities and engage target audiences in an increasingly competitive landscape. Audiences will walk away with leadership strategies to navigate the changing industry landscape and ensure their organization stays at the forefront of innovation. We encourage active participation and audience engagement throughout the session, as we believe in the power of shared insights and collaborative learning. By attending this session, audiences will gain forward-thinking strategies and practical considerations to future-proof their organization and drive success. Join us to learn from industry leaders, exchange ideas, and leave energized with actionable steps to propel your senior living community to new heights.

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