This presentation will focus on traditional media and its efficacy today, with a look into what trends are emerging based on the current landscape.
Attendees will learn about analytics upgrades that enable sophisticated reporting on the results of traditional media campaigns, as well as spinoffs and partnership expansions with traditional media outlets related to geofencing, podcasts, and digital platforms. It will also outline a specific roadmap for implementation of a successful traditional media plan and how the digital components factor into the plan.
It will also explore new trends in analytics, expanded geotargeting platforms tied to traditional media along with successful traditional media case studies. Attendees will learn how to identify a traditional media audience in 2023 and the data related to the 60+ age group and their reliance on traditional media, as well as the strategies media and digital companies use to tie the data together and each media form is measured.
Learning Objectives:
Case studies will be presented showing the analytic impact of radio and TV.
Landscape of traditional media healthcare advertising.
Traditional Media planning and research processes.
