It doesn’t matter if you sell peanuts or planes, 95% of customers buy based on EMOTION. But when you look at most branded content on social media, all you see is BORING content created using clichés and facts. Marketers need to stop focusing on content and start focusing on conversations that connect. And convert. Your prospects are increasingly using social media to: Discover new brands and products. To successfully move these people through your sales & marketing funnels, you must create human experiences … on digital channels. Brooke Sellas will teach you how to mine your social media conversations to find new leads, understand brand sentiment, spy on your competitors, and add more to the bottom line using organic social media.
Learning Objectives:
Using social media CX to attract and retain customers.
How to use copy and content to better connect with your target audiences.
Building authority and connection with brand conversations.
Making use of tags & labels to find acquisition and retention opportunities.
