In the dynamic landscape of senior care admissions, a significant demographic often remains hidden in their quest for information and support – the 'Silent Searcher.' These Silent Searchers encompass adult children, caregivers, and seniors themselves who embark on a journey of discovery, research, and decision-making regarding their future care needs.
Join us for an enlightening session that explores how to unlock the power of digital marketing and strategic content creation to engage and guide these Silent Searchers effectively. From their initial top-of-the-funnel information needs to the digital pathways they follow as they narrow down their options, we will delve into innovative techniques to capture their attention, trust, and ultimately, their admissions. Kim Kilday, Chief Marketing and Communications Officer, EveryAge will share actionable insights on:
Learning Objectives:
Crafting Compelling Digital Messaging: Learn how to create resonant, empathetic, and informative content that speaks directly to the Silent Searcher. Discover strategies to address their unique questions, concerns, and aspirations through your website and digital channels.
Optimizing for Digital Discoverability: Explore the science behind Search Engine Optimization (SEO) and content distribution. Discover how to ensure that your valuable resources are easily found by Silent Searchers as they embark on their digital journey.
Leveraging Mid-Funnel Magic: Uncover the art of moving Silent Searchers from casual information gathering to active consideration. Learn how to use digital touchpoints to foster trust, showcase your senior care options, and guide them towards a decision that aligns with their needs and preferences.
Measuring Success: Implement meaningful metrics to assess the effectiveness of your digital marketing efforts. Understand how to adapt your strategies based on real-time data, ensuring your messages are resonating and leading to conversions.
