This session will explore the challenges and opportunities for sales and marketing in a world where consumers have less trust and confidence in products, services, and organizations. We will discuss the importance of how to gain earned insights and trust from your multiple interactions. You will learn how the value of ecosystem thinking in today’s challenging economic climate will help you create better proof, and trust, that lead to go-to-market successes. Through discussion of real-world examples, we will dive deep into how garnering buyer insights and developing personas specific to senior care marketing and sales will enable achieving growth.
Learning Objectives:
What earned insights are and why they matter in today’s difficult economy.
How to leverage actionable personas, specific to senior care marketing and sales, to develop trustworthy stories that resonate.
How to enable your teams with deep persona-based earned insights to converse with consumers more effectively.
