This session will help marketers understand and use a media landscape analysis which can provide insights that you need to launch high-impact marketing campaigns. Using an analysis of the senior care industry, senior care publications and consumer focused media sources will be identified to find hidden narratives, top influencers, to provide a 360 of what are the hidden content drivers and the channels your customers are engaging in, revealing hidden gems n the content context in their customer journey. Actionable insights for marketers will be uncovered, and a roadmap for using the findings to make data-driven decisions, using the data to inform content, ad targeting, social media content, press releases, general content, and more.
Learning Objectives:
Experience how to build a Media Landscape road map.
Hear how you can find an analysis of top channels and the data points that will help you execute your marketing plans with precision and focus.
Learn who is and how to identify key "influencers" in the senior care industry, and how they can help influence a consumers decision.
Get the information you need to adjust your paid spend by doing an in-depth analysis.
