Unlock Efficiency in the Sales Process and Drive ROI using Marketing, Demographic and Sales Activity Data

In senior living today, we have more leads from more sources than ever before. A new generation of digitally-enabled seniors is interacting with our industry in new ways, and the adjustment hasn’t been easy. With more leads, and little visibility on how likely it is prospects will move in, marketing teams and sales directors struggle to allocate time and dollars efficiently, and are left feeling defeated. Worse, under the pressure of delivering quick results, we sacrifice quality for quantity, and spend valuable time working with leads that won’t move in, are too expensive, or don’t stay in our communities for very long.  But it doesn’t have to be this hard.  Data can help us define, target and nurture prospects more purposefully to maximize marketing ROI and sales productivity.  By understanding and integrating marketing data, we can optimize spend and identify higher probability prospects for our sales teams. By understanding our prospects better, and using sales activities data to guide decisions, we can more efficiently nurture leads to move in. WelcomeHome’s interactive panel workshop will walk through real examples of leveraging marketing, demographic, and sales activities data to improve the bottom line by better understanding your prospects and residents. 

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