Internist/Sports Medicine Physician Princeton Brain, Spine & Sports Medicine
Patients, Caregivers and health care professionals (Case Managers, Discharge Planners turn to physicians almost always for recommendations for suggestions re: care options for themselves, their loved ones and their clients. This session will assist attendees in refining their physician sales and marketing strategy in critical areas such as effective prospecting techniques, developing a physician sales plan, anatomy of a physician sales call, and understanding physician interest triggers.
Learning Objectives:
How to develop a meaningful physician sales and marketing plan.
Common mistakes to avoid in the physician/sales interaction.
Physician profile tool aimed at better understanding physician prospects, prospecting tools to ensure the correct physicians are being targeted.
Improving content in physician sales calls – dissecting the sales call from start to finish.
Overcoming common fears and objections of marketing and selling to physicians.
