In this workshop, we'll be discussing how senior care communities can build a modern, full-funnel lead-generation playbook, focused on driving sustainable, profitable resident growth via digital channels. The foundation for this session is a proven growth framework, which contextualizes each component of your strategy – from budgeting, audience research and channel identification to ad creative, landing page development, lifecycle marketing (email + SMS), lead scoring, iterative testing and data capture – within the context of your customer journey.
For each of these components, this session will pull back the curtain on how each of these components really work – and detail how communities should be working with partners to achieve optimal outcomes (including checklists, red flags + warning signs that your current strategy might be performing sub optimally). Along the way, we’ll use actual examples + dive into real accounts – so you leave armed with both the questions to ask and an understanding of why they’re important as part of your overall lead generation strategy.
If you’re not sure that you’re getting the most out of your current marketing efforts and partners, this is a must-attend workshop.
Learning Objectives:
Understand how each marketing tactic fits into an overall strategic framework, as well as what questions to ask + red flags to look out for when working with partners.
Conduct a data-informed review of each component of your audience journey to identify areas for improvement.
Implement a comprehensive lead generation strategy grounded in modern digital advertising + marketing principles.
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