The idea of cultural competency is knowing your relevant cultural market and being the facility or community that can serve different cultures with conviction and authenticity.
This session will provide an extensive deep dive into the concept of cultural competency in healthcare, including the benefits and challenges it presents. Participants will learn how to develop comprehensive cultural competency programs within their organization. Exploring the importance of cultural competency in the healthcare setting for increased census, including how to identify and understand cultural diversity in the marketplace will prove the importance of having this important programming in your mix.
We will discuss how to effectively leverage cultural competency initiatives to increase market share, brand recognition, and customer relevance. We will also discuss how to ensure that cultural competency initiatives are implemented and maintained in real-world scenarios, with an emphasis on practical tips and best practices.
Learning Objectives:
The ability to identify your cultural market share.
Articulate cultural practices that impact specific ethnicities.
Be able to identify four (4) significant components of culturally competent healthcare programming and service.
Identify steps to develop a culturally competent healthcare setting.
