With the advent of ChatGPT and similar technologies, conversational AI and voice have come to the forefront of marketing, customer experience, and sales. A recent study found that 45% of all people in the US use Voice on their smartphone to discover information. That number jumps to 51% when it comes to healthcare and wellness and 49% when looking to learn about local services. With 53% of US adults 65+ using Voice assistance daily - which is expected to continue to grow - conversational AI can be your secret weapon to enhance your sales and marketing efforts.
In this session, Voice Marketing co-authors and conversational AI strategists Susan and Scot Westwater will delve into the opportunities and best practices for senior care organizations looking to leverage Voice technology in their own marketing and sales efforts. They will discuss the role of Voice search to reach audiences and conversational experiences to engage them.
They also will share their approach to building a roadmap to integrate conversational AI into their plans and processes.
Learning Objectives:
How conversational AI and Voice technology is changing consumer behavior and what that means for your sales and marketing efforts.
How you can add Voice SEO to your existing SEO strategy to make sure your organization is included in the conversation.
How utilizing conversational AI and Voice to automate prospect education and qualify leads can effectively fuel the sales pipeline.
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