Consumers have access to a wealth of information at the push of a button and are in control of their purchase decisions and when they will engage in a conversation. This shift in buying has made the role of sales increasingly challenging. It is no longer effective to send a lead to sales. Organizations need to also equip their sales teams with a toolbox to ensure they can engage, nurture and convert leads at a higher rate and do their job more effectively. Marketing is the key partner on both and inbound information.
Learning Objectives:
Gain insight into how organizations can make their sales team more effective.
Gain insights into consumer behavior that has changed the role of sales. What components they need for an effective "sales toolbox".
Learn how to train sales effectively on the use of the sales toolbox.
