In the competitive landscape of senior housing, professionals such as Financial Advisors, Elder Care Attorneys, Realtors, Physicians Specialists, Discharge Planners, Case Managers, Adult Day Care providers, Home Health agencies, and other senior-level stakeholders play a pivotal role in driving referrals. With an average close rate of 40-45%, securing these referrals can significantly impact your business.
Join us for an enlightening conference session as we delve into the art of increasing professional referrals for Assisted Living (AL) and Independent Living (IL) through the power of LinkedIn and other digital channels. We'll explore why LinkedIn stands out among social and digital platforms and how it can serve as the foundation for cultivating strong professional relationships.
Key Topics Covered:
The Referral Game: Discover why the senior care industry's referral process is all about building relationships and why it begins in the digital sphere. Understand the importance of nurturing these relationships over time.
LinkedIn vs. the Rest: Gain insights into industry statistics comparing LinkedIn to other social and digital channels. Learn why LinkedIn offers unique benefits, including enhanced brand awareness across multiple channels.
Recruitment Marketing: Uncover strategies for addressing staffing shortages by leveraging similar channels and tactics used for both recruitment and customer referral purposes.
Outreach Best Practices: Explore effective techniques for prospecting and engaging with potential referrers on LinkedIn. Learn how to glean valuable insights from their profiles and content to establish connection points and nurture relationships. 3-Tier Content Strategy: Develop a content strategy that resonates with your professional referrers, incorporating content filtering, presenting a unique point of view, and creating original content that stands out.
Beyond Email Automation: Explore alternative platforms for brand awareness that can be automated, going beyond email campaigns. Discover how tools like HootSuite can streamline your digital marketing efforts.
Harnessing the Power of Video: Understand the significance of video content and how platforms like Instagram, YouTube, and TikTok can be utilized to showcase your senior care brand to professional referrers. Differentiate between syndication and automation approaches for maximum impact.
Join us for an engaging session that will equip you with the knowledge and strategies needed to boost your professional referrals in the senior care industry. Don't miss this opportunity to enhance your digital presence and establish lasting relationships with key stakeholders.
Learning Objectives:
Outline best practices for building and managing outbound email campaigns that nurture and convert.
Elements covered will include response times, gated content and how to best leverage technology including video, AI, AR and VR.
