National Director, Digital Strategies Covenant Retirement Communities
Whether a single site community or large multi-location organization the key to more effective content and communication for lead generation / prospect conversation is personalization. But this can be a costly and time consuming process, especially at scale. Content automation and AI, powered by data-driven personalization, targeting and filtering can deliver focused content, mapped to the right community channels, at scale. Discover how delivering content that aligns with each community's brand and audience can significantly improve engagement and lead to better results.
Sponsored by:
Learning Objectives:
Important/use of data and personalization in content and marketing, role of automation in message generation, distribution and campaign execution
