The reasons why older adults and adult children need senior living and its benefits have been well researched and reported. Instead, our time together with an older adults and adult children panel will focus on how they navigated the senior living buyer journey – from their first thoughts about the options to signing the residency agreement. In our hour-long conversation with buyers who recently moved into or helped a loved one transition to senior living, we’ll discuss what senior living does well and what it could do better to market its value.
A report will also be shared that surveyed people across the country about the highlights and lowlights of their search for senior housing.
Sponsored by:
Learning Objectives:
Understand preexisting notions of a senior living community: What was their first step? Last step before the tour? Most frustrating part of their journey? What was critical information necessary to decision-making? What were key sources of information? Where did you feel you got most trusted information? Perceptions of price and value. Narrowing options to THE one.
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