SEO is your organization's most important marketing channel, but it's one of the most difficult to understand and implement correctly. In this exciting and dynamic session, Greg will outline current SEO best practices so you can choose the right vendor partner, hold your current vendor accountable, or know exactly what to do if you want to handle SEO in-house. You'll learn how to optimize the four areas that influence your visibility in online searches: your website and content, inbound links, your Google Business Profile, and reviews. You'll leave with a detailed playbook to help you dominate local searches in 2024 and beyond.
Learning Objectives:
Learn the difference between regular SEO and Local SEO, and why your organization needs Local SEO to win in search results.
Learn about the recent updates to Google Business Profiles (formerly known as Google My Business) and how your profile influences your visibility.
Learn how to create helpful site content and how to optimize it for Google.
How to use various elements on your site and Google Business Profile to stand out from local competitors and attract more residents.
