Vice President of Sales & Marketing Touchstone Communities
Supercharge your marketing efforts by creating a compelling value proposition to professional referrals that helps your facility stand out. In this session, you will gain insights into how to strengthen interactions with the information acute partners need in the changing payor landscape, by illustrating how your facility has proven success in areas that can benefit their patients. Also discussed, will be the importance of demonstrating a value proposition backed by outcomes in consumer-focused marketing materials. Participants will walk away with new ideas for approaching data-based marketing for census growth.
Learning Objectives:
Understand how to speak a new language to give what referral sources really need to put your facility top of mind. (e.g., discharge planners).
Discern how to leverage clinical success in your value proposition.
Determine key clinical outcomes to showcase in marketing materials.
Highlight the competitive advantages of your facility.
Recognize the impact data can make to a successful referral marketing campaign.
