In today's complex senior care marketing landscape, having a unified audience strategy to drive performance is more important than ever. By applying the data-driven concept of "Audience Science," to your marketing, you can ensure your performance media is fully optimized, understand what drives incremental lift in your media mix decisions, and focus on a higher quality conversation about care. Learn from other senior targeting and related case studies examples of how "Audience Science" drove results, some do's and don'ts when applying a universal audience strategy, and why audience-first strategy is the key to success in tomorrow's marketing ecosystem.
Learning Objectives:
Learn effective ways to leverage 1st party data to improve marketing performance in senior care (from custom audience builds to predictive models).
Know the three critical do’s/don’ts to succeed when applying a universal audience strategy across digital and traditional media.
Understand how “Audience Science” strategies can provide measurement insights for incremental lift and media mix optimization.
Review senior marketing case studies where performance and quality metrics improved by applying “Audience Science”.
