To Display or Not to Display: The Pros and Cons of Posting Senior Housing Pricing on Your Website

Wednesday, October 18, 2023

9:45 AM – 10:30 AM

Location: Marquis Ballroom 1-3

Moderator(s)

Christy Van Der Westhuizen

Senior Vice President of Sales & Marketing
Legend Senior Living

PDF

Panelist(s)

Kelly Schwennesen

VP of Sales
SilverPoint Senior Living
Justin Yee

Vice President of Marketing
The Aspendwood Company
Dana Smith

Chief Marketing & Experience Officer
Lifespace Communities

In the senior housing industry, one of the biggest debates is whether or not to display pricing on your website. Some providers believe that it helps to be transparent about pricing, while others argue that it can be a turnoff for potential residents. In this session, we will explore the pros and cons of displaying pricing on your website and discuss best practices for making this decision.

Join us for this informative session to learn about the merits of posting pricing or not on your senior housing website. Whether you're a senior housing provider, marketer, or consultant, this session will provide valuable insights that can help you make informed decisions about pricing transparency in the senior housing industry.

Learning Objectives:

Understand the potential benefits and drawbacks of displaying senior housing pricing on your website
Learn best practices for making the decision on whether to post pricing or not
Gain insights on how to effectively communicate pricing to potential residents, whether it's displayed on your website or not