SMASH 2023

Unveiling the Power of Reputation Management for Senior Living and Skilled Nursing in the Digital Age

Moderator(s)

• 

  Kerstin Young

  CX Strategist
  Reputation

Presenter(s)

• 

  Francis Banks, BA

  Social Media Manager
  Providence Administrative Consulting Services
• 

  Katie Leonard

  Director of Experience
  Oakmont Senior Living
• 

  Mary Cate Spires

  Marketing Strategist
  The Arbor Company
• 

  Emily Brown

  Director of Communications and Social Media
  Empres Healthcare Management, LLC
• 

  Kayla Nelms

  Corporate Director of Marketing
  Cedarhurst Living

Reputation, the leader in online reputation management, is the only platform that manages consumer feedback from acquisition to loyalty. This session will cover 5 key principles to drive success in today's digital landscape and what leading enterprises have implemented to drive growth. Understand how a comprehensive reputation management strategy can optimize the patient and resident experience and how multiple providers have successfully navigated the challenges of the modern customer journey.  

Sponsored by:

Learning Objectives:

• Key findings from a national survey to learn how residents and families are searching for care online and what factors influence their choice of a provider. Because star ratings and reviews are especially influential, key drivers of positive and negative feedback along with trends will also be discussed
• In order to drive success in today's digital landscape, it's critical to prioritize and act on feedback from residents and families. You will learn five core principles along with strategies from each of our panelists to enhance your acquisition and loyalty efforts
• What the proposed CoreQ Requirement means for SNF’s and the future for ALF’s