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Sharon Brooks

Marketing Consultant
2Life Communities

Sharon Brooks’ career in the field of senior living has spanned over 40 years. Sharon founded and grew SB&A and Brooks Adams Research, a nationally recognized marketing, advertising, sales and consumer research organization that served more than 500 senior living organizations, providing best in class services to clients and providing thought leadership and creativity to the field of aging services across multiple models of housing, services and care. In 2016, SB&A and BAR were acquired by GlynnDevins/Attane where Sharon served as President, East Coast until July, 2020. In 2020, Sharon joined 2Life Communities as CMO with the goal of building an exceptional brand and communications function and launching the marketing and sales effort for 2Life’s first Opus Middle Market community. 2Life today has an exceptional team of communications professionals, strengthened brand recognition, its first Opus financed and 100% reserved with opening in 2025. Sharon continues to lead the strategic marketing and sales effort at Opus in a consulting capacity while working on other projects and serving on the Board of Directors for LifeSpire of Virginia. Sharon is a graduate of The University of Virginia and did her graduate work at the Grady School of Journalism, University of Georgia.

July, 2020 to January, 2023
Chief Marketing Officer, 2Life Communities

In her role as Chief Marketing Officer for 2Life Communities Sharon was responsible for implementing branding, marketing communications and sales protocols for a rapidly growing and evolving organization, and for building a communications team at 2Life and orchestrating the marketing and sales effort for 2Life’s first Opus middle market project.

September, 2016 to June, 2020
President, East Coast, GlynnDevins

Following the acquisition of SB&A and Brooks Adams Research by GlynnDevins, Sharon worked as President, East Coast to maintain and transition client relationships, served on the senior leadership team, supported business development and continued to develop and implement strategic marketing efforts. She led marketing audit and marketing review services and developed a three-part staff training program for GlynnDevins staff and a separate program to help families of employees understand senior living options.

November, 1981 – September, 2016
Founder and CEO, SB&A Integrated Marketing; Partner, Brooks Adams Research

September, 1979 to November, 1981
Copywriter and Account Executive, The Edward S. Lovern Company


August, 1978 to September 1979
Public Information Specialist, American Diabetes Association, Michigan Affiliate


Education

Bachelor of Arts, Communications and Psychology, The University of Virginia 1976
Graduate Study, Advertising Sequence - Grady School of Journalism, University of Georgia 1977
Graduate Research Assistantship, ABC Television

Disclosure information not submitted.

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