President, Owner
Next Step Sales Management
University of Missouri, Columbia
John Greaves has over 20 years of experience in senior living sales and marketing and as a consultant to senior living portfolios. Throughout his senior living career, John has been a leadership coach and has helped teams embrace a sales culture based on integrity and mission-focus. John is passionate about helping Sales Counselors and their Leaders unlock their potential.
As the President and Owner of Next Step Sales Management (formerly DEI Sales Management), John works with Executive Coaches Elizabeth Beutel and Jessie Friskney to help Senior Living Portfolios across the United States elevate their sales operation to new heights of performance. He is an expert in the use of language and common-sense metrics to optimize sales performance and forecasting. More recently, he has worked in concert with developers and CRM providers to create tools to fully inform sales teams from the property level to C-Suite executives of their sales pipeline health.
John is a graduate of the University of Missouri with a degree in Marketing, Advertising and Graphic Arts. John and his wife Laura live in St. Louis, Missouri, and enjoy traveling to visit their five grown children and 1.5 grandchildren.
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Wednesday, October 18, 2023
9:45 AM – 10:30 AM