Senior Media Buyer
Healthcare Success
Charlie DeNatale is a 40 year veteran media buyer with an expertise in the strategic planning and buying of traditional media .
For the past 25 years Charlie has served as Media Director for multiple ad agencies with primary focus on media buying and planning for Higher Education in New York State, Virginia, Wisconsin and Pennsylvania as well as a strategic media buyer in the healthcare space.
In 2010, Charlie was appointed as Senior Media buyer for a California Healthcare Ad Agency and in 2020 also joined the Mandala Group as Senior Media Buyer.
Over the past 13 years, he has successfully managed and implemented traditional media budgets for over 200 healthcare clients including private practices, hospitals, specialty healthcare services and Addiction and Mental Health Treatment Centers.
Charlie lends his knowledge, experience and expertise to clients in over 175 Media Markets in the U.S. and is especially adept at detailed analytics and media buying efficiency.
Charlie has implemented and created media partnerships with major media entities such as Audacy, I-Heart, Cumulus, Sinclair, Cox Media and TownSquare Media while collaborating with these media partners on holistic content driven strategies, media plans and analytics.
Originally from New York City, Charlie now lives in San Diego, where he also serves as a business and marketing consultant.
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Looking at your Traditional Media Lens with a Digital Eye
Monday, October 16, 2023
10:45 AM – 11:30 AM