Founder
TonyZambito.com
In 2001, Tony Zambito innovated the concept of BUYER PERSONA. A new way of understanding buyers radically changed how businesses, marketing, and sales view and interact with their buyers. Twenty years later, the concept of buyer personas is used worldwide to understand buyers and customers at a deeper level.
Tony pioneered the cutting-edge principles of BUYER INSIGHTS RESEARCH. Creating the goal-directed research methodology that helps companies to achieve deep buyer insights. Revealing buyer behavioral insights narrated through groundbreaking buyer personas and buyer insights.
For over twenty years since the founding of buyer personas, Tony Zambito has helped many of today’s leading organizations. Including FedEx, IBM, HP, GE, Reuters, Thomson Reuters Financial, Microsoft, Genesys, and many more.
Prior to the founding of BUYER PERSONA, Tony witnessed the birth of user personas in the mid to late 1990s, to help inform product and software design strategies. Serving as Chief Consulting Officer for the creative interaction design agency Cooper, founded by Alan Cooper, helping to secure innovative user-centered design engagements.
Before Tony’s involvement with the world of personas and buyer insights, he served as a distinguished senior executive. Including pioneering the role of Vice President, Customer Management. Tony has served as Vice President, Customer Management, Vice President, Strategy, Vice President, Sales, and Vice President, Marketing for TRW, Knight-Ridder, and Compaq/HP.
Tony Zambito holds an MBA in Marketing Management and a B.S. in Business Administration with a minor in Anthropology.
Disclosure information not submitted.
Why Earned Insights Are Crucial to Gaining the Trust of Consumers
Monday, October 16, 2023
3:15 PM – 4:15 PM