Global Head of Analytics
Zeno Group
Michael Brito is the Global Head of Analytics for Zeno. He leads a 40+ analytics team spanning all time zones and supporting clients across B2B, Consumer, Technology, and Healthcare verticals.
Brito and the analytics team extract actionable insights to inform paid, earned, and owned media programs and campaigns. They help clients deep-dive into target audiences to uncover their brand affinities, media preferences, and trending conversations. They provide earned media intelligence and give clients unique insights into the most impactful media outlets and the narratives driving the news cycle.
He’s been recognized as one of the Top 50 Social Intelligence Pioneers by The Social Intelligence Lab, named to the Dashboard 25 Class of 2022 by PRWeek, and identified as one of the Top 25 Digital PR innovators by PRovoke Media.
Brito has been with Zeno for six years and is a part of the Global Leadership team.
Disclosure information not submitted.
Use a Media Landscape Analysis to Create High Impact for Successful Lead Generation
Monday, October 16, 2023
3:15 PM – 4:15 PM