Scot Westwater

Co-founder/CCO
Pragmatic Digital

Scot is the Co-Founder of Pragmatic Digital, a consultancy that collaborates with brands and their agencies to craft and execute conversational AI strategies that deliver measurable outcomes. The Pragmatic team's proficiency encompasses various sectors, and they tailor solutions that cater to their client's needs. Scot works closely with restaurant, retail, entertainment, and healthcare organizations to improve their marketing, customer experience, and operational efficiency. He utilizes his expertise in design, UX, and digital strategy, spanning 24+ years, to develop captivating conversational experiences for clients.

Scot, along with his wife, Susan, co-wrote the book, "Voice Strategy: Creating Useful and Usable Voice Experiences," and is all set to launch their latest book, "Voice Marketing," in September 2023. He has been invited as a distinguished speaker at industry events such as SEM Rush World Marketing Day, Project Voice, VOICE Global, and VOICE22, and loves to deliver guest lectures for master-level marketing and HCI classes. Scot is also an Ambassador for the Open Voice Network and an instructor for the Marketing AI Institute.

Disclosure information not submitted.

Presentation(s):

• Leveraging AI-Driven Voice Marketing to Engage Senior and Adult Child Consumers: Creating a Competitive Leg-up

  Tuesday, October 17, 2023
  2:30 PM – 3:15 PM