Senior Vice President, Media Analytics
Amsive Digital
As the Senior Vice President, Media Analytics, Allison leads with over 20 years of analytics and predictive modeling experience. She excels at finding measurement solutions to answer clients’ business questions. Allison oversees the Marketing Data Science, Media Analytics, AEP Strategy/Performance, Reporting, and Data Visualization teams. She has experience across multiple verticals including healthcare, retail, financial services, CPG, DTC, B2B, etc. and brings new innovative tools and services to Amsive.
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Applying Audience Science to Increase Marketing Performance
Wednesday, October 18, 2023
9:45 AM – 10:30 AM Â