Vice President, Client Experience
Amsive Digital
Natasha Drake joins Amsive as VP, Client Experience to lead their senior living division. Natasha has spent the entirety of her career, over 16 years, in the senior living marketing industry. She spent the early part at the community and corporate level, and then moved to the full-service marketing agency side, spending most of her career at well-respected senior living agencies, as Senior Director at Attane and VP of Marketing at Solutions Advisors Group.
Natasha has developed and overseen marketing strategy, branding and design for dozens of communities across the country. Her key areas of expertise are in pre-development and new community branding, as well as positioning and lead generation strategies through an omnichannel approach.
With both boots on the ground community level experience, and marketing agency experience, she brings her expertise from both those worlds together to create successful and cohesive strategic plans for her clients. As a passionate leader, Natasha strives every day to ensure that the messaging is on-brand, compelling and aligns with the strengths of the community through a person-focused approach. She has been instrumental in coaching, managing and leading account management teams to ensure that all marketing, digital and creative perspectives are designed on brand to generate qualified leads and advance those leads through the sales funnel to exceed established goals.
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Applying Audience Science to Increase Marketing Performance
Wednesday, October 18, 2023
9:45 AM – 10:30 AM