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Tue, Oct 17
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Monday, October 16, 2023
8:00 AM – 8:30 AM
Welcome Orientation for First Time SMASH Participants

8:00 AM – 8:30 AM

Welcome Orientation for First Time SMASH Participants
Location: Grand Ballroom E

8:45 AM – 9:30 AM
Birds of a Feather (Provider Only)

8:45 AM – 9:30 AM

Birds of Feather (Provider Only)
Location: Grand Ballroom A/B

9:45 AM – 10:30 AM
Educational Sessions
Expand To View All Available Sessions

9:45 AM – 10:30 AM

Building the Modern Sales Organization from KPI's to ROI. What Matters Most and How to Shift.
Location: Marquis Ballroom 5

Presenter: Michelle Seger, EMBA – SalesGlobe

Sales Strategy and Management

Michelle Seger, EMBA – SalesGlobe ### 1640005###Presenter###Partner###SalesGlobe###
Presenter: Michelle Seger, EMBA – SalesGlobe
###

9:45 AM – 10:30 AM

Creating an Audience-Focused Content Strategy for SEO Growth
Location: Marquis Ballroom 4

Presenter: Alli Berry – The Arena Group

Digital Marketing

Alli Berry – The Arena Group ### 1967789###Presenter###Senior Director, Content Marketing###The Arena Group###
Presenter: Alli Berry – The Arena Group
###

9:45 AM – 10:30 AM

Does Your Website Have What It Takes to Convert Leads to Move-Ins?
Location: Marquis Ballroom 6-8

Moderator: Mark Ham – G5

Presenter: Gary Fernandez – Trustwell Living, LLC

Presenter: Eric Varin – The Aspenwood Company

Presenter: Sidarany Phillips – Clearwater Living

Digital Marketing Case Study

Mark Ham – G5 ### 2105496###Moderator###Vice President of Business Development & Branding###G5###
Moderator: Mark Ham – G5
### @@@ Gary Fernandez – Trustwell Living, LLC ### 2125432###Presenter###SVP, Chief Marketing Officer###Trustwell Living, LLC###
Presenter: Gary Fernandez – Trustwell Living, LLC
### @@@ Eric Varin – The Aspenwood Company ### 2125433###Presenter###Senior Vice President Sales###The Aspenwood Company###
Presenter: Eric Varin – The Aspenwood Company
### @@@ Sidarany Phillips – Clearwater Living ### 2125434###Presenter###Corporate Director of Marketing###Clearwater Living###
Presenter: Sidarany Phillips – Clearwater Living
###

9:45 AM – 10:30 AM

HIPAA and FTC Marketing Compliance - What you need to know NOW!
Location: Cataluna

Speaker: Jenny Bristow – Hedy & Hopp

Jenny Bristow (she/her/hers) – Hedy & Hopp ### 1967265###Speaker###CEO###Hedy & Hopp###
Speaker: Jenny Bristow (she/her/hers) – Hedy & Hopp
### she/her/hers

9:45 AM – 10:30 AM

Why People Do What They Do—And How to Get Them to Do What You Want
Location: Marquis Ballroom 1-3

Presenter: Nancy Harhut – HBT Marketing

Marketing Strategy and Management

Nancy Harhut – HBT Marketing ### 1639999###Presenter###Chief Creative Officer###HBT Marketing###
Presenter: Nancy Harhut – HBT Marketing
###

10:45 AM – 11:30 AM
Educational Sessions
Expand To View All Available Sessions

10:45 AM – 11:30 AM

Looking at your Traditional Media Lens with a Digital Eye
Location: Marquis Ballroom 1-3

Presenter: Charlie DeNatale – Healthcare Success

Marketing Strategy and Management

Charlie DeNatale (he/him/his) – Healthcare Success ### 1967793###Presenter###Senior Media Buyer###Healthcare Success###
Presenter: Charlie DeNatale (he/him/his) – Healthcare Success
### he/him/his

10:45 AM – 11:30 AM

Sales Leaders in Post-Acute: Develop, Elevate, and Retain the Best Team
Location: Cataluna

Presenter: Mitzi Kent, RN, BSN – Barlow McCarthy

Post Acute Sales and Marketing Strategy

Mitzi Kent, RN, BSN – Barlow McCarthy ### 1640001###Presenter###Partner###Barlow McCarthy###
Presenter: Mitzi Kent, RN, BSN – Barlow McCarthy
###

10:45 AM – 11:30 AM

Sales Teams "Are" the Differentiator: Orchestrating the Ultimate Customer Experience
Location: Marquis Ballroom 5

Presenter: Kelly Singleton Myers – KJB Sales Consultants

Presenter: Jessica Phaup – KJB Sales Consultants

Sales Strategy and Management

Kelly Singleton Myers (she/her/hers) – KJB Sales Consultants ### 1974624###Presenter###Chief Vision Officer###KJB Sales Consultants###
Presenter: Kelly Singleton Myers (she/her/hers) – KJB Sales Consultants
### she/her/hers @@@ Jessica Phaup – KJB Sales Consultants ### 1974626###Presenter###Founder###KJB Sales Consultants###
Presenter: Jessica Phaup – KJB Sales Consultants
###

10:45 AM – 11:30 AM

Selling the Opus Approach to the Forgotten Middle Market
Location: Marquis Ballroom 6-8

Presenter: Hoyle Koontz – The Vectre

Presenter: Suzanne Allen – BlueFingerprint

Presenter: Sharon Brooks – 2Life Communities

Presenter: Lauren Hathaway – 2Life Communities

Sales Strategy and Management Case Study

Hoyle Koontz – The Vectre ### 2105498###Presenter###Partner###The Vectre###
Presenter: Hoyle Koontz – The Vectre
### @@@ Suzanne Allen – BlueFingerprint ### 2131541###Presenter###Managing Partner###BlueFingerprint###
Presenter: Suzanne Allen – BlueFingerprint
### @@@ Sharon Brooks – 2Life Communities ### 2105499###Presenter###Marketing Consultant###2Life Communities###
Presenter: Sharon Brooks – 2Life Communities
### @@@ Lauren Hathaway (she/her/hers) – 2Life Communities ### 2105500###Presenter###Marketing Manager###2Life Communities###
Presenter: Lauren Hathaway (she/her/hers) – 2Life Communities
### she/her/hers

10:45 AM – 11:30 AM

Unlocking the Power of Healthy Aging: Elevating Occupancy through Lifestyle, Engagement, and Community
Location: Marquis Ballroom 4

Moderator: Michelle Glass, BA, LNHA – Bethesda Health Group

Panelist: Harris Ader – Senior Dining Association

Panelist: Alisa Tagg – National Association of Activity Professionals

Panelist: Lisa Meyer, MBA, PT – EmpowerMe Wellness

Sales Strategy and Management

Michelle Glass, BA, LNHA (she/her/hers) – Bethesda Health Group ### 2029533###Moderator###Senior Vice President Senior Living & In-Home Services###Bethesda Health Group###
Moderator: Michelle Glass, BA, LNHA (she/her/hers) – Bethesda Health Group
### she/her/hers @@@ Harris Ader – Senior Dining Association ### 2128401###Panelist###Founder & CEO###Senior Dining Association###
Panelist: Harris Ader – Senior Dining Association
### @@@ Alisa Tagg – National Association of Activity Professionals ### 2129288###Panelist###Association Director###National Association of Activity Professionals###
Panelist: Alisa Tagg – National Association of Activity Professionals
### @@@ Lisa Meyer, MBA, PT – EmpowerMe Wellness ### 2129290###Panelist###Vice President of Operational Excellence###EmpowerMe Wellness###
Panelist: Lisa Meyer, MBA, PT – EmpowerMe Wellness
###

11:30 AM – 1:15 PM
Lunch and Roundtables

11:30 AM – 1:15 PM

Lunch on Your Own

Networking

1:15 PM – 2:00 PM
Educational Sessions
Expand To View All Available Sessions

1:15 PM – 2:00 PM

Building Trust for Maximum ROI: Lessons From the Field on Earning and Maintaining Trust
Location: Marquis Ballroom 6-8

Moderator: Evan Friedkin – Roobrik

Presenter: Simi Brady – Life Care Services

Presenter: Mike Thompson – Brightview Senior Living

Marketing Strategy and Management Case Study

Evan Friedkin – Roobrik ### 1762932###Moderator###Head of Business Development###Roobrik###
Moderator: Evan Friedkin – Roobrik
### @@@ Simi Brady – Life Care Services ### 2125438###Presenter###Director of Marketing Strategies###Life Care Services###
Presenter: Simi Brady – Life Care Services
### @@@ Mike Thompson – Brightview Senior Living ### 2125439###Presenter###Director of Marketing###Brightview Senior Living###
Presenter: Mike Thompson – Brightview Senior Living
###

1:15 PM – 2:00 PM

Content that Converts: How to Use Social Media for More Leads and Sales
Location: Marquis Ballroom 1-3

Presenter: Brooke Sellas – B Squared Media

Marketing Strategy and Management

Brooke Sellas (she/her/hers) – B Squared Media ### 1967926###Presenter###Founder & CEO###B Squared Media ###
Presenter: Brooke Sellas (she/her/hers) – B Squared Media
### she/her/hers

1:15 PM – 2:00 PM

Developing an Internal Sales Training Road Map to Success!
Location: Marquis Ballroom 5

Presenter: Michael Marlow – Watercrest Senior Living Group

Sales Strategy and Management

Michael Marlow – Watercrest Senior Living Group ### 1967929###Presenter###VP Sales Education ###Watercrest Senior Living Group ###
Presenter: Michael Marlow – Watercrest Senior Living Group
###

1:15 PM – 2:00 PM

Leveraging LinkedIn Sales Navigator for Professional Referral Selling
Location: Cataluna

Presenter: Anita Nielsen, MBA – LDK Advisory Services

Post Acute Sales and Marketing Strategy

Anita Nielsen, MBA – LDK Advisory Services ### 1967923###Presenter###Author & President###LDK Advisory Services###
Presenter: Anita Nielsen, MBA – LDK Advisory Services
###

1:15 PM – 2:00 PM

Unlocking Success: Advanced Lead Qualification Strategies for Innovation and Personalization
Location: Marquis Ballroom 4

Presenter: Sam Tomlinson – Warschawski

Digital Marketing

Sam Tomlinson (he/him/his) – Warschawski ### 1640008###Presenter###Executive Vice President###Warschawski###
Presenter: Sam Tomlinson (he/him/his) – Warschawski
### he/him/his

2:00 PM – 3:00 PM
Networking Break

2:00 PM – 3:00 PM

Networking Break
Location: Marquis Foyer/Grand Ballroom C

Networking

3:15 PM – 4:15 PM
Labs
Expand To View All Available Labs

3:15 PM – 4:15 PM

Cultivating Success: Empowering the 'Silent Searcher' to Elevate Your Admissions Game
Location: Cataluna

Presenter: Kim Kilday – EveryAge

Post Acute Sales and Marketing Strategy

Kim Kilday – EveryAge ### 2135770###Presenter###Chief Marketing Officer###EveryAge###
Presenter: Kim Kilday – EveryAge
###

3:15 PM – 4:15 PM

The 5 Pricing Fundamentals for Maximizing Revenue
Location: Marquis Ballroom 5

Presenter: Nina Cohn, MBA – Senior Housing Advisors, LLC

Sales Strategy and Management

Nina Cohn, MBA – Senior Housing Advisors, LLC ### 1968650###Presenter###Consultant, Senior Living###Senior Housing Advisors, LLC###
Presenter: Nina Cohn, MBA – Senior Housing Advisors, LLC
###

3:15 PM – 4:15 PM

Unlock Efficiency in the Sales Process and Drive ROI using Marketing, Demographic and Sales Activity Data
Location: Marquis Ballroom 6-8

Moderator: John Lariccia – WelcomeHome

Moderator: Maggie Seybold – WelcomeHome

Presenter: Kelley Skarp – The Arbor Company

Presenter: Amy Purcell – Juniper Communities

Sales Strategy and Management Case Study

John Lariccia (he/him/his) – WelcomeHome ### 1730210###Moderator###Co-Founder and CEO###WelcomeHome###
Moderator: John Lariccia (he/him/his) – WelcomeHome
### he/him/his @@@ Maggie Seybold – WelcomeHome ### 2105502###Moderator###Vice President of Customer Insights###WelcomeHome###
Moderator: Maggie Seybold – WelcomeHome
### @@@ Kelley Skarp – The Arbor Company ### 2125655###Presenter###Senior Vice President of Sales and Marketing###The Arbor Company###
Presenter: Kelley Skarp – The Arbor Company
### @@@ Amy Purcell – Juniper Communities ### 2125656###Presenter###National Director of Sales###Juniper Communities###
Presenter: Amy Purcell – Juniper Communities
###

3:15 PM – 4:15 PM

Use a Media Landscape Analysis to Create High Impact for Successful Lead Generation
Location: Marquis Ballroom 4

Presenter: Michael Brito – Zeno Group

Digital Marketing

Michael Brito – Zeno Group ### 1968649###Presenter###Global Head of Analytics###Zeno Group###
Presenter: Michael Brito – Zeno Group
###

3:15 PM – 4:15 PM

Why Earned Insights Are Crucial to Gaining the Trust of Consumers
Location: Marquis Ballroom 1-3

Presenter: Tony Zambito – TonyZambito.com

Marketing Strategy and Management

Tony Zambito – TonyZambito.com ### 1968647###Presenter###Founder###TonyZambito.com###
Presenter: Tony Zambito – TonyZambito.com
###

4:30 PM – 5:30 PM
Unscripted. What Seniors and Adult Children are Really Thinking at Time of Need.

4:30 PM – 5:30 PM

Unscripted. What Seniors and Adult Children are Really Thinking at Time of Need.
Location: Valencia Ballroom

Keynote Speaker: Matt Paxton – Legacy List with Matt Paxton

Keynote

Matt Paxton (he/him/his) – Legacy List with Matt Paxton ### 1968651###Keynote Speaker###Host###Legacy List with Matt Paxton###
Keynote Speaker: Matt Paxton (he/him/his) – Legacy List with Matt Paxton
### he/him/his

5:30 PM – 6:30 PM
Welcome Reception SMASH Bash

5:30 PM – 6:30 PM

Welcome Reception SMASH Bash
Location: Valencia Terrace

Networking

Tuesday, October 17, 2023
6:00 AM – 7:00 AM
SMASH Dash Morning Run

6:00 AM – 7:00 AM

SMASH Dash Morning Run

Networking

8:30 AM – 9:30 AM
Purpose-Based Leadership: Inspiring Success and Fulfillment

8:30 AM – 9:30 AM

Purpose-Based Leadership: Inspiring Success and Fulfillment
Location: Valencia Ballroom

Presenter: Beverly Jackson – Zillow

Keynote

Beverly Jackson (she/her/hers) – Zillow ### 2032485###Presenter###Vice President of Brand & Product Marketing###Zillow###
Presenter: Beverly Jackson (she/her/hers) – Zillow
### she/her/hers

9:45 AM – 10:30 AM
ED Talks
Expand To View All Available ED Talks

9:45 AM – 10:30 AM

ED Talks: Content
Location: Cataluna

Presenter: Ashley Alpert – ndm

Presenter: Katharine Ross – SeniorsGuide.com

Presenter: Christie Freeze – Covideo

Presenter: Greg Hill – Strategic Digital Systems

Presenter: Stephen Anderson – Seniorly

Content

Ashley Alpert – ndm ### 1822753###Presenter###EVP, Strategy###ndm###
Presenter: Ashley Alpert – ndm
### @@@ Katharine Ross (she/her/hers) – SeniorsGuide.com ### 2119310###Presenter###President###SeniorsGuide.com###
Presenter: Katharine Ross (she/her/hers) – SeniorsGuide.com
### she/her/hers @@@ Christie Freeze – Covideo ### 2123431###Presenter###Implementation Specialist###Covideo###
Presenter: Christie Freeze – Covideo
### @@@ Greg Hill – Strategic Digital Systems ### 2160244###Presenter###Chief Marketing Officer###Strategic Digital Systems###
Presenter: Greg Hill – Strategic Digital Systems
### @@@ Stephen Anderson – Seniorly ### 2160245###Presenter###Chief Strategy Officer###Seniorly###
Presenter: Stephen Anderson – Seniorly
###

9:45 AM – 10:30 AM

ED Talks: CRM and Marketing Automation
Location: Marquis Ballroom 4

Presenter: Sean Leonard – ActiveDEMAND

Presenter: Teddy Helfrich – WelcomeHome Software

Presenter: Jared Hancock – Senior Sign

Presenter: Jonathan Blackburn – Aline

Presenter: Candace Seidle – Yardi

Presenter: Jennifer Spencer – Smartbug Media

CRM and Marketing Automation

Sean Leonard – ActiveDEMAND ### 1822736###Presenter###Co-Founder and CEO###ActiveDEMAND###
Presenter: Sean Leonard – ActiveDEMAND
### @@@ Teddy Helfrich (he/him/his) – WelcomeHome Software ### 1822740###Presenter###Vice President of Sales###WelcomeHome Software###
Presenter: Teddy Helfrich (he/him/his) – WelcomeHome Software
### he/him/his @@@ Jared Hancock – Senior Sign ### 2132641###Presenter###Chief Executive Officer###Senior Sign###
Presenter: Jared Hancock – Senior Sign
### @@@ Jonathan Blackburn – Aline ### 2134177###Presenter###Chief Revenue Officer###Aline###
Presenter: Jonathan Blackburn – Aline
### @@@ Candace Seidle – Yardi ### 2135604###Presenter###Team Lead###Yardi###
Presenter: Candace Seidle – Yardi
### @@@ Jennifer Spencer – Smartbug Media ### 2135635###Presenter###Chief Executive Officer###Smartbug Media###
Presenter: Jennifer Spencer – Smartbug Media
###

9:45 AM – 10:30 AM

ED Talks: Differentiation
Location: Marquis Ballroom 5

Presenter: Lisa Burns – LivNow Relocation

Presenter: Seth Lawson – Threshold 360

Presenter: Craig Johnson – Opiniion, Inc.

Presenter: Erez Cohen – August Health

Presenter: Ben Fairless – Accushield

Presenter: Sarah Sheridan – Smart Girl Digital

Differentiation

Lisa Burns – LivNow Relocation ### 1822747###Presenter###Co-Founder###LivNow Relocation###
Presenter: Lisa Burns – LivNow Relocation
### @@@ Seth Lawson – Threshold 360 ### 2119311###Presenter###Sales Director###Threshold 360###
Presenter: Seth Lawson – Threshold 360
### @@@ Craig Johnson – Opiniion, Inc. ### 2120645###Presenter###Chief Sales Officer###Opiniion, Inc.###
Presenter: Craig Johnson – Opiniion, Inc.
### @@@ Erez Cohen – August Health ### 1894208###Presenter###co-Founder and co-CEO###August Health###
Presenter: Erez Cohen – August Health
### @@@ Ben Fairless – Accushield ### 2119323###Presenter###Director of Account Management###Accushield###
Presenter: Ben Fairless – Accushield
### @@@ Sarah Sheridan – Smart Girl Digital ### 2135607###Presenter###Marketing Automation Consultant###Smart Girl Digital###
Presenter: Sarah Sheridan – Smart Girl Digital
###

9:45 AM – 10:30 AM

ED Talks: Digital Marketing
Location: Marquis Ballroom 6-8

Presenter: Joe Van Kampen – CITIZEN

Presenter: Kara Schwandner – Orchard Senior Marketing

Presenter: Larry Williams – Dreamscape Marketing

Presenter: Mark Ham – G5

Presenter: Katie Beaver – Creating Results

Presenter: Rachel Keller – Serviam

Digital Marketing

Joe Van Kampen – CITIZEN ### 1822744###Presenter###Vice President of Business Development and Strategic Partnerships###CITIZEN###
Presenter: Joe Van Kampen – CITIZEN
### @@@ Kara Schwandner – Orchard Senior Marketing ### 2119322###Presenter###Chief Strategist | Co-Founder###Orchard Senior Marketing###
Presenter: Kara Schwandner – Orchard Senior Marketing
### @@@ Larry Williams – Dreamscape Marketing ### 2130299###Presenter###Industry Strategist###Dreamscape Marketing###
Presenter: Larry Williams – Dreamscape Marketing
### @@@ Mark Ham – G5 ### 2105496###Presenter###Vice President of Business Development & Branding###G5###
Presenter: Mark Ham – G5
### @@@ Katie Beaver – Creating Results ### 2105507###Presenter###Account Solution Director###Creating Results###
Presenter: Katie Beaver – Creating Results
### @@@ Rachel Keller – Serviam ### 2164959###Presenter###Marketing Director###Serviam###
Presenter: Rachel Keller – Serviam
###

9:45 AM – 10:30 AM

ED Talks: Sales Performance
Location: Marquis Ballroom 1-3

Presenter: Bobby Youngs – Canopy Ad Company, LLC

Presenter: Bruce Wedderburn – Integrity Solutions LLC

Presenter: Reed Davis – Aline

Presenter: Julie Podewitz – Grow Your Occupancy

Presenter: Kevin O'Connor – Eldermark

Presenter: Marc Tumminello – HeartLegacy

Sales Performance

Bobby Youngs (he/him/his) – Canopy Ad Company, LLC ### 1894225###Presenter###Founder, Creative & Strategy###Canopy Ad Company, LLC###
Presenter: Bobby Youngs (he/him/his) – Canopy Ad Company, LLC
### he/him/his @@@ Bruce Wedderburn – Integrity Solutions LLC ### 1640011###Presenter###Chief Sales Officer###Integrity Solutions LLC###
Presenter: Bruce Wedderburn – Integrity Solutions LLC
### @@@ Reed Davis – Aline ### 2128393###Presenter###International Director of Training and Coaching###Aline###
Presenter: Reed Davis – Aline
### @@@ Julie Podewitz – Grow Your Occupancy ### 1557478###Presenter###Founder & CEO###Grow Your Occupancy###
Presenter: Julie Podewitz – Grow Your Occupancy
### @@@ Kevin O'Connor – Eldermark ### 2149099###Presenter###Chief Revenue Officer###Eldermark###
Presenter: Kevin O'Connor – Eldermark
### @@@ Marc Tumminello – HeartLegacy ### 2165247###Presenter###National Sales Director###HeartLegacy###
Presenter: Marc Tumminello – HeartLegacy
###

10:30 AM – 11:00 AM
Networking Break

10:30 AM – 11:00 AM

Networking Break
Location: Marquis Foyer/Grand Ballroom C

Networking

11:00 AM – 1:00 PM
Workshops
Expand To View All Available Workshops

11:00 AM – 1:00 PM

As the World Has Turned: Branding for The Bold & The Beautiful
Location: Marquis Ballroom 1-3

Presenter: Melissa Brown – Touchstone Communities

Presenter: Tish Ellisor – Touchstone Communities

Marketing Strategy and Management

Melissa Brown – Touchstone Communities ### 1968645###Presenter###Vice President of Sales & Marketing###Touchstone Communities###
Presenter: Melissa Brown – Touchstone Communities
### @@@ Tish Ellisor (she/her/hers) – Touchstone Communities ### 2100821###Presenter###Director of Sales and Marketing###Touchstone Communities###
Presenter: Tish Ellisor (she/her/hers) – Touchstone Communities
### she/her/hers

11:00 AM – 1:00 PM

Conversational Leadership - Leader as Coach
Location: Marquis Ballroom 6-8

Presenter: Daniel Stillman – The conversation factory

Marketing Strategy and Management

Daniel Stillman (he/him/his) – The conversation factory ### 1968740###Presenter###Executive Coach###The conversation factory###
Presenter: Daniel Stillman (he/him/his) – The conversation factory
### he/him/his

11:00 AM – 1:00 PM

Designing an Annual Sales Strategy : When Your Sales Strategy is Changing at the Speed of Sound
Location: Marquis Ballroom 5

Presenter: Brian Cusack – PartnerOcean LLC

Sales Strategy and Management

Brian Cusack (he/him/his) – PartnerOcean LLC ### 1968742###Presenter###Principal###PartnerOcean LLC###
Presenter: Brian Cusack (he/him/his) – PartnerOcean LLC
### he/him/his

11:00 AM – 1:00 PM

Engaging Physicians in your Post Acute Referrals. Does your Strategy need a “Check up”?
Location: Cataluna

Presenter: Timothy Hodges – Honor Aging

Presenter: Dhimant Balar, D.O. – Princeton Brain, Spine & Sports Medicine

Post Acute Sales and Marketing Strategy

Timothy Hodges – Honor Aging ### 1968739###Presenter###President & Co-Founder###Honor Aging###
Presenter: Timothy Hodges – Honor Aging
### @@@ Dhimant Balar, D.O. – Princeton Brain, Spine & Sports Medicine ### 2128194###Presenter###Internist/Sports Medicine Physician###Princeton Brain, Spine & Sports Medicine###
Presenter: Dhimant Balar, D.O. – Princeton Brain, Spine & Sports Medicine
###

11:00 AM – 1:00 PM

The Modern Lead Generation Playbook
Location: Marquis Ballroom 4

Presenter: Sam Tomlinson – Warschawski

Presenter: Carson Denbow – Warschawski

Digital Marketing

Sam Tomlinson (he/him/his) – Warschawski ### 1640008###Presenter###Executive Vice President###Warschawski###
Presenter: Sam Tomlinson (he/him/his) – Warschawski
### he/him/his @@@ Carson Denbow – Warschawski ### 2027546###Presenter###Senior Director###Warschawski###
Presenter: Carson Denbow – Warschawski
###

11:00 AM – 1:00 PM

True-Up Your Sales & Marketing Game for Optimal Results
Location: Castilla

Presenter: CC Andrews, MAgS, EDAC – Quantum Age Collaborative

CC Andrews, MAgS, EDAC (she/her/hers) – Quantum Age Collaborative ### 1764051###Presenter###President & Chief Strategist###Quantum Age Collaborative###
Presenter: CC Andrews, MAgS, EDAC (she/her/hers) – Quantum Age Collaborative
### she/her/hers

1:15 PM – 2:30 PM
Luncheon & Roundtable Discussions

1:15 PM – 2:30 PM

Luncheon & Roundtable Discussions
Location: Valencia Terrace

Networking

2:30 PM – 3:15 PM
Educational Sessions
Expand To View All Available Sessions

2:30 PM – 3:15 PM

Business Development Through a "Consumer Culture Focused" Healthcare Model
Location: Cataluna

Presenter: Jennifer Levy, LNHA, LSW, MSW, CDP – J Levy Associates LLC

Post Acute Sales and Marketing Strategy

Jennifer Levy, LNHA, LSW, MSW, CDP (she/her/hers) – J Levy Associates LLC ### 1968746###Presenter###CEO/Owner###J Levy Associates LLC###
Presenter: Jennifer Levy, LNHA, LSW, MSW, CDP (she/her/hers) – J Levy Associates LLC
### she/her/hers

2:30 PM – 3:15 PM

How Can Marketing Enable, Equip and Empower Sales for Better Lead Connection and Closing
Location: Marquis Ballroom 5

Presenter: Carlos Hidalgo – Digital Exhaust

Sales Strategy and Management

Carlos Hidalgo – Digital Exhaust ### 1968751###Presenter###Co-founder/CEO###Digital Exhaust###
Presenter: Carlos Hidalgo – Digital Exhaust
###

2:30 PM – 3:15 PM

Leveraging AI-Driven Voice Marketing to Engage Senior and Adult Child Consumers: Creating a Competitive Leg-up
Location: Marquis Ballroom 4

Presenter: Susan Westwater – Pragmatic Digital

Presenter: Scot Westwater – Pragmatic Digital

Digital Marketing

Susan Westwater – Pragmatic Digital ### 1968748###Presenter###CEO and Author###Pragmatic Digital###
Presenter: Susan Westwater – Pragmatic Digital
### @@@ Scot Westwater – Pragmatic Digital ### 1970132###Presenter###Co-founder/CCO###Pragmatic Digital###
Presenter: Scot Westwater – Pragmatic Digital
###

2:30 PM – 3:15 PM

Panel Discussion: AI, Large Language Models (e.g., ChatGPT) for Lead Quality, Generation, and Team Productivity
Location: Marquis Ballroom 6-8

Presenter: Emily Tucker – Trilogy

Presenter: Amy Elliott – Life Care Services

Presenter: Wes Fuller – FURTHER

Presenter: James Johnson – Further

Digital Marketing Case Study

Emily Tucker – Trilogy ### 2141144###Presenter###Vice President of Integrated Marketing###Trilogy###
Presenter: Emily Tucker – Trilogy
### @@@ Amy Elliott – Life Care Services ### 2144189###Presenter###Director of Community Marketing###Life Care Services###
Presenter: Amy Elliott – Life Care Services
### @@@ Wes Fuller – FURTHER ### 2105503###Presenter###CEO and Founder###FURTHER###
Presenter: Wes Fuller – FURTHER
### @@@ James Johnson – Further ### 2105504###Presenter###Chief Product Officer###Further###
Presenter: James Johnson – Further
###

3:15 PM – 4:15 PM
Networking Break

3:15 PM – 4:15 PM

Networking Break
Location: Marquis Foyer/Grand Ballroom C

Networking

4:15 PM – 5:00 PM
Educational Sessions
Expand To View All Available Sessions

4:15 PM – 5:00 PM

Accelerating Sales & Marketing Analytics at LCS
Location: Marquis Ballroom 5

Presenter: Rick Westermann – LCS Corporation

Presenter: Joel Rosenberg – LCS

Sales Strategy and Management

Rick Westermann – LCS Corporation ### 2011722###Presenter###Chief Marketing Officer###LCS Corporation###
Presenter: Rick Westermann – LCS Corporation
### @@@ Joel Rosenberg – LCS ### 2011721###Presenter###Senior Director - Analytics###LCS###
Presenter: Joel Rosenberg – LCS
###

4:15 PM – 5:00 PM

How to Create Personalized Content & User Experience using AI and Data
Location: Marquis Ballroom 6-8

Moderator: Sean Leonard – ActiveDEMAND

Presenter: Dylan Pattenaude – Covenant Retirement Communities

Marketing Strategy and Management Case Study

Sean Leonard – ActiveDEMAND ### 1822736###Moderator###Co-Founder and CEO###ActiveDEMAND###
Moderator: Sean Leonard – ActiveDEMAND
### @@@ Dylan Pattenaude – Covenant Retirement Communities ### 2125441###Presenter###National Director, Digital Strategies###Covenant Retirement Communities###
Presenter: Dylan Pattenaude – Covenant Retirement Communities
###

4:15 PM – 5:00 PM

How to Leverage Clinical Data to Drive Referrals and Increase Census
Location: Cataluna

Presenter: Hal Price, Ph.D. – Aegis Therapies

Presenter: Melissa Brown – Touchstone Communities

Post Acute Sales and Marketing Strategy

Hal Price, Ph.D. – Aegis Therapies ### 1968561###Presenter###Senior Vice President of Sales & Marketing###Aegis Therapies###
Presenter: Hal Price, Ph.D. – Aegis Therapies
### @@@ Melissa Brown – Touchstone Communities ### 1968645###Presenter###Vice President of Sales & Marketing###Touchstone Communities###
Presenter: Melissa Brown – Touchstone Communities
###

4:15 PM – 5:00 PM

Local SEO Unleashed: Mastering Optimization and Navigating Google's Latest Updates for Business Listings
Location: Marquis Ballroom 4

Presenter: Greg Gifford – SearchLab Digital

Digital Marketing

Greg Gifford (he/him/his) – SearchLab Digital ### 1639995###Presenter###Chief Operating Officer###SearchLab Digital###
Presenter: Greg Gifford (he/him/his) – SearchLab Digital
### he/him/his

4:15 PM – 5:00 PM

Mastering Professional Referrals in Senior Care: Leveraging LinkedIn and Digital Channels
Location: Marquis Ballroom 1-3

Presenter: Kent Lewis, School of Hard Knocks – pdxMindShare

Marketing Strategy and Management

Kent Lewis, School of Hard Knocks (he/him/his) – pdxMindShare ### 1640002###Presenter###Founder###pdxMindShare###
Presenter: Kent Lewis, School of Hard Knocks (he/him/his) – pdxMindShare
### he/him/his

5:15 PM – 7:00 PM
Cocktail Connections

5:15 PM – 7:00 PM

Cocktail Connections

Networking

Wednesday, October 18, 2023
8:30 AM – 9:30 AM
Keynote

8:30 AM – 9:30 AM

A Conversation With the Adult Child About Their Senior Living Buyer Journey
Location: Valencia Ballroom

Moderator: Jamison J. Gosselin, MBA – Jamison Marketing LLC

Keynote

Jamison J. Gosselin, MBA (he/him/his) – Jamison Marketing LLC ### 1753126###Moderator###Principal###Jamison Marketing LLC###
Moderator: Jamison J. Gosselin, MBA (he/him/his) – Jamison Marketing LLC
### he/him/his

9:45 AM – 10:30 AM
Educational Sessions
Expand To View All Available Sessions

9:45 AM – 10:30 AM

Applying Audience Science to Increase Marketing Performance
Location: Marquis Ballroom 4

Presenter: Allison Olson – Amsive Digital

Presenter: Natasha Drake – Amsive Digital

Digital Marketing

Allison Olson (she/her/hers) – Amsive Digital ### 2009077###Presenter###Senior Vice President, Media Analytics###Amsive Digital###
Presenter: Allison Olson (she/her/hers) – Amsive Digital
### she/her/hers @@@ Natasha Drake – Amsive Digital ### 2144031###Presenter###Vice President, Client Experience###Amsive Digital###
Presenter: Natasha Drake – Amsive Digital
###

9:45 AM – 10:30 AM

Ending Data Theater: Measurements for CEO's to Justify Marketing Budgets, Not Vanity
Location: Marquis Ballroom 5

Presenter: Aaron Templer – Three Over Four

Marketing Strategy and Management

Aaron Templer – Three Over Four ### 1640007###Presenter###Founder###Three Over Four###
Presenter: Aaron Templer – Three Over Four
###

9:45 AM – 10:30 AM

Four Metrics for Pipeline Management and Performance Development in a Sales Team. The Pirate’s List (ARRR)
Location: Marquis Ballroom 6-8

Moderator: John Greaves – Next Step Sales Management

Sales Strategy and Management Case Study

John Greaves (he/him/his) – Next Step Sales Management ### 1822756###Moderator###President, Owner###Next Step Sales Management###
Moderator: John Greaves (he/him/his) – Next Step Sales Management
### he/him/his

9:45 AM – 10:30 AM

To Display or Not to Display: The Pros and Cons of Posting Senior Housing Pricing on Your Website
Location: Marquis Ballroom 1-3

Moderator: Christy Van Der Westhuizen – Legend Senior Living

Panelist: Kelly Schwennesen – SilverPoint Senior Living

Panelist: Justin Yee – The Aspendwood Company

Panelist: Dana Smith – Lifespace Communities

Marketing Strategy and Management

Christy Van Der Westhuizen – Legend Senior Living ### 1557479###Moderator###Senior Vice President of Sales & Marketing###Legend Senior Living###
Moderator: Christy Van Der Westhuizen – Legend Senior Living
### @@@ Kelly Schwennesen – SilverPoint Senior Living ### 2130316###Panelist###VP of Sales###SilverPoint Senior Living###
Panelist: Kelly Schwennesen – SilverPoint Senior Living
### @@@ Justin Yee – The Aspendwood Company ### 2130317###Panelist###Vice President of Marketing###The Aspendwood Company###
Panelist: Justin Yee – The Aspendwood Company
### @@@ Dana Smith – Lifespace Communities ### 2149104###Panelist###Chief Marketing & Experience Officer###Lifespace Communities###
Panelist: Dana Smith – Lifespace Communities
###

9:45 AM – 10:30 AM

Unveiling the Power of Reputation Management for Senior Living and Skilled Nursing in the Digital Age
Location: Cataluna

Moderator: Kerstin Young – Reputation

Presenter: Francis Banks, BA – Providence Administrative Consulting Services

Presenter: Katie Leonard – Oakmont Senior Living

Presenter: Mary Cate Spires – The Arbor Company

Presenter: Emily Brown – Empres Healthcare Management, LLC

Presenter: Kayla Nelms – Cedarhurst Living

Marketing Strategy and Management Case Study

Kerstin Young – Reputation ### 1779345###Moderator###CX Strategist###Reputation###
Moderator: Kerstin Young – Reputation
### @@@ Francis Banks, BA (he/him/his) – Providence Administrative Consulting Services ### 2125443###Presenter###Social Media Manager###Providence Administrative Consulting Services###
Presenter: Francis Banks, BA (he/him/his) – Providence Administrative Consulting Services
### he/him/his @@@ Katie Leonard – Oakmont Senior Living ### 2125444###Presenter###Director of Experience###Oakmont Senior Living###
Presenter: Katie Leonard – Oakmont Senior Living
### @@@ Mary Cate Spires (she/her/hers) – The Arbor Company ### 1640006###Presenter###Marketing Strategist###The Arbor Company###
Presenter: Mary Cate Spires (she/her/hers) – The Arbor Company
### she/her/hers @@@ Emily Brown – Empres Healthcare Management, LLC ### 2125446###Presenter###Director of Communications and Social Media###Empres Healthcare Management, LLC###
Presenter: Emily Brown – Empres Healthcare Management, LLC
### @@@ Kayla Nelms – Cedarhurst Living ### 2130315###Presenter###Corporate Director of Marketing###Cedarhurst Living###
Presenter: Kayla Nelms – Cedarhurst Living
###

10:30 AM – 11:00 AM
Networking Break

10:30 AM – 11:00 AM

Networking Break
Location: Marquis Foyer/Grand Ballroom C

Networking

11:00 AM – 11:45 AM
Educational Sessions
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11:00 AM – 11:45 AM

Finding Meaning in Metrics: A Practical Guide for Sales Teams
Location: Marquis Ballroom 5

Presenter: Mary Jane Fitts, CASP – Greystone

Presenter: Matthew McMahan – Greystone

Sales Strategy and Management

Mary Jane Fitts, CASP – Greystone ### 1759729###Presenter###Senior Vice President of Marketing###Greystone###
Presenter: Mary Jane Fitts, CASP – Greystone
### @@@ Matthew McMahan – Greystone ### 2011606###Presenter###Manager###Greystone###
Presenter: Matthew McMahan – Greystone
###

11:00 AM – 11:45 AM

How Digital Marketers Can Show ROI by Supporting Their Sales Teams
Location: Marquis Ballroom 6-8

Moderator: Katie Beaver – Creating Results

Presenter: Elizabeth Fandel – FellowshipLife

Digital Marketing Case Study

Katie Beaver – Creating Results ### 2105507###Moderator###Account Solution Director###Creating Results###
Moderator: Katie Beaver – Creating Results
### @@@ Elizabeth Fandel – FellowshipLife ### 2125447###Presenter###Chief Marketing and Innovation Officer###FellowshipLife###
Presenter: Elizabeth Fandel – FellowshipLife
###

11:00 AM – 11:45 AM

How to Measure SEO Performance in 2024 (And Why it's Hard)
Location: Marquis Ballroom 1-3

Presenter: Catfish Comstock – BOL Agency

Marketing Strategy and Management

Catfish Comstock (he/him/his) – BOL Agency ### 2123569###Presenter###Director of SEO###BOL Agency###
Presenter: Catfish Comstock (he/him/his) – BOL Agency
### he/him/his

11:00 AM – 11:45 AM

Unlocking Success: Leveraging Long Stay Residents to Boost Short Stay Occupancy
Location: Cataluna

Presenter: Amy Kaszak – Curana Health

Post Acute Sales and Marketing Strategy

Amy Kaszak (she/her/hers) – Curana Health ### 2125208###Presenter###Executive Vice President, Strategic Initiatives###Curana Health###
Presenter: Amy Kaszak (she/her/hers) – Curana Health
### she/her/hers

11:00 AM – 11:45 AM

What’s All the Hype About AI? A Deep Dive into the Intersection of Senior Living and Artificial Intelligence
Location: Marquis Ballroom 4

Presenter: Kyle Gardner – NIC MAP Vision

Digital Marketing

Kyle Gardner – NIC MAP Vision ### 1761843###Presenter###Chief Operating Officer###NIC MAP Vision###
Presenter: Kyle Gardner – NIC MAP Vision
###

12:00 PM – 12:45 PM
Educational Sessions
Expand To View All Available Sessions

12:00 PM – 12:45 PM

Selling Wellness, Embracing Change: How the Value-Based Care Health Model can be a Game-changer for your Sales and Marketing Teams
Location: Marquis Ballroom 6-8

Moderator: Kelly Keefe – Serviam Care Network

Presenter: Amy Kaszak – Curana Health

Presenter: Jessi Weldon – Primrose Retirement Communities, LLC

Presenter: Amy Silva-Magalhaes – Ultimate Care Assisted Living Management

Post-Acute and Senior Living Management Case Study

Kelly Keefe – Serviam Care Network ### 2105509###Moderator###Chief Product and Innovation Officer###Serviam Care Network###
Moderator: Kelly Keefe – Serviam Care Network
### @@@ Amy Kaszak (she/her/hers) – Curana Health ### 2125208###Presenter###Executive Vice President, Strategic Initiatives###Curana Health###
Presenter: Amy Kaszak (she/her/hers) – Curana Health
### she/her/hers @@@ Jessi Weldon – Primrose Retirement Communities, LLC ### 2125448###Presenter###Executive Vice President of Sales & Marketing###Primrose Retirement Communities, LLC###
Presenter: Jessi Weldon – Primrose Retirement Communities, LLC
### @@@ Amy Silva-Magalhaes – Ultimate Care Assisted Living Management ### 2125450###Presenter###Chief Operating Officer###Ultimate Care Assisted Living Management###
Presenter: Amy Silva-Magalhaes – Ultimate Care Assisted Living Management
###

12:00 PM – 12:45 PM

Tailoring YouTube Advertising for Senior Care Success: Targeting, Creativity, and Analytics
Location: Marquis Ballroom 4

Presenter: Cory L. Henke – Variable Media

Digital Marketing

Cory L. Henke – Variable Media ### 2002914###Presenter###Founder/CEO###Variable Media###
Presenter: Cory L. Henke – Variable Media
###

12:00 PM – 12:45 PM

Unlock the Secrets of Active Adult Engagement: Converting 55+ Consumers into Valuable Leads
Location: Marquis Ballroom 1-3

Speaker: Samantha Prinster, MHA, MA – Allegro Senior Living

Marketing Strategy and Management

Samantha Prinster, MHA, MA (she/her/hers) – Allegro Senior Living ### 1730216###Speaker###VP Of Marketing ###Allegro Senior Living ###
Speaker: Samantha Prinster, MHA, MA (she/her/hers) – Allegro Senior Living
### she/her/hers

12:00 PM – 12:45 PM

Unlocking the Six Steps to Increased Productivity & Outcomes
Location: Marquis Ballroom 5

Presenter: Lacy Jungman – OneDay

Marketing Management Leadership Case Study

Lacy Jungman – OneDay ### 1557466###Presenter###VP Strategic Development###OneDay###
Presenter: Lacy Jungman – OneDay
###

1:00 PM – 2:30 PM
SMASH Advisory Board Meeting (Invitation Only)

1:00 PM – 2:30 PM

SMASH Advisory Board Meeting (Invitation Only)